About the company
BGaming is a fun-loving, globally recognized game development studio! We’re a passionate team of open-minded people who turn bold ideas into online casino games that players genuinely enjoy.
Role overview
Join BGaming as a Brand Manager and lead the execution of a bold global brand strategy. You’ll manage a high-performing team, work closely with the CMO, and bring creative campaigns to life while strengthening our presence across international markets.
Responsibilities
- Lead a cross-functional squad (SMM, PR, Events) and collaborate closely with CMO, Product Marketing, B2C Marketing, and B2B Marketing streams, as well as product and business units to drive effective brand initiatives.
- Drive quarterly planning, OKRs, and sprints for the Brand stream.
- Own and optimize budget and performance reporting.
- Guide onboarding and development of new team members.
- Review brand team activities and ensure alignment with the overall brand strategy.
- Run large-scale campaigns across key markets (global + regional).
- Manage brand presence at top-tier expos and flagship events.
- Launch high-profile partnerships with influencers and brands.
- Coordinate production of content (video, case studies, social assets, UGC).
- Ensure all outputs reflect the brand’s tone, look, and strategic goals.
- Prepare reports and analyze completed campaigns and projects, delivering insights and recommendations for future initiatives.
- Craft and evolve BGaming’s brand voice and key messaging.
- Collaborating with the PR manager to develop and implement PR strategies, ensuring they align with the brand vision and strategic goals.
- Drive brand communications by actively applying bold storytelling, integrating thought leadership, product expertise, and creative formats across all channels.
- Set strategic goals and business objectives for exhibitions and offline events, aligning them with overall brand priorities.
- Define key messages, positioning, and creative requirements for booths and event communications.
- Collaborate with Event and PR teams to align event goals, messaging, and success metrics.
- Lead annual event planning, oversee budgets and reporting for event initiatives.
Requirements
- 4+ years of experience in Brand Management, Creative Strategy, or Communications.
- Proven experience leading or managing a team.
- Experience with brand strategy, positioning, and 360° campaigns.
- International experience and people management skills.
- Fluent English (C1) and Russian.