About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SEO Manager & Account Manager based in Poland.
Responsibilities
- Manage a portfolio of SEO client accounts, understanding their objectives, setting realistic expectations, and ensuring campaigns deliver meaningful results.
- Develop and execute end-to-end SEO strategies, from identifying keyword opportunities through content planning, page creation, optimisation, and internal linking.
- Conduct comprehensive keyword research to identify opportunities for new landing pages, articles, and other content designed to attract relevant and commercially valuable traffic.
- Analyse client websites and competitor sites to identify on-page opportunities, content gaps, search-intent requirements, and elements that may be limiting organic performance.
- Create and optimise high-quality, search-engine-focused content aligned with user intent, business objectives, and modern SEO best practices.
- Implement off-page SEO activities, including outreach to relevant third-party websites and supporting the acquisition of quality backlinks.
- Monitor SEO performance using analytics and specialist SEO platforms, interpret results, and adjust strategies to improve campaign outcomes.
- Provide regular reporting and participate in client meetings, clearly explaining performance, priorities, recommendations, and next steps.
- Educate clients on SEO best practices, emerging search trends, content quality, user experience, and the commercial value of organic search.
- Apply modern SEO principles, including E-E-A-T, to websites operating in YMYL and other areas where trust, expertise, and content quality are particularly important.
- Consider technical SEO factors such as site performance, crawlability, indexation, and Google's Core Web Vitals when developing optimisation strategies.
Requirements
- 5+ years of professional SEO experience, with strong expertise across on-page SEO, content SEO, technical SEO, and off-page SEO.
- At least 2 years of hands-on experience specifically focused on SEO, including on-page and content optimisation, alongside previous experience in marketing agency or account management environments.
- Proven ability to develop and execute complete SEO strategies that combine keyword research, content optimisation, technical improvements, internal linking, and link building.
- Strong understanding of search engine algorithms, ranking principles, search intent, commercial-intent SEO, and current SEO best practices.
- Demonstrated ability to identify opportunities that generate qualified, commercially relevant organic traffic rather than focusing solely on traffic volume.
- Strong understanding of E-E-A-T and the ability to apply appropriate on-page recommendations to YMYL websites and other highly scrutinised niches.
- Solid technical SEO knowledge, including website performance, Core Web Vitals, and the ability to identify technical factors affecting organic visibility.
- Experience with industry-standard SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, or comparable platforms.
- Strong content-writing and optimisation skills, with the ability to create or improve content based on target keywords and search intent.
- Excellent client-facing communication skills, with the ability to explain complex SEO concepts clearly and build productive long-term relationships.
- Strong analytical, organisational, problem-solving, and project-management skills, with the ability to manage multiple accounts and priorities simultaneously.
- A Bachelor's degree in Marketing, Information Technology, or a related field is preferred but not essential.
- Before interview selection, candidates will be required to complete a practical SEO assessment involving a single-page optimisation strategy. The assessment will require analysis of why a target page may not be ranking for its target keyword and a detailed plan covering on-page SEO, content improvements, E-E-A-T, off-page SEO, and technical SEO recommendations.
Conditions
- Fully remote working environment.
- Full-time permanent employment opportunity.
- Competitive salary of approximately £35,000–£60,000, depending on experience and suitability.
- Opportunity to work with a pioneering digital marketing team focused on performance-driven campaigns and digital innovation.
- Strong professional development opportunities, including the chance to work closely with senior SEO leadership and stay current with evolving SEO practices.
- Creative and dynamic working environment where new ideas, collaboration, and innovation are encouraged.
- Culture of recognition where strong performance and contributions are valued and celebrated.
- Exposure to diverse SEO challenges, client accounts, industries, and digital marketing strategies.