Marketing Manager

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team. There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events.

• Media's planning frameworks, templates, and cadences are redesigned and adopted across the team, driving clarity and accountability in annual and quarterly planning cycles.
• A scalable media operating system is in place: budget pacing, performance reporting, campaign enablement, and process automation are governed by clear standards and a maintained roadmap.
• Intake, automation, and workflow tooling are simplified and reliable, with manual double-entry eliminated through well-scoped AI and automation solutions.
• Cross-functional operating rhythms, including business reviews and integrated campaign program management, run with transparent workback schedules, strong stakeholder communication, and consistent follow-through.
• Change management for new systems and processes is executed effectively, with documentation, training, and communication plans that drive adoption across media and partner teams.

• 7 to 10 or more years of experience in Marketing or Media Operations, Program Management, Business Operations, or a closely related field within complex, cross-functional organizations.
• Demonstrated experience as a senior individual contributor with real decision authority and ownership over cross-functional operating systems.
• Fluency in program management: workback schedules, risk management, project velocity, and hands-on ownership of project management tooling for non-technical teams.
• Systems mindset: proven ability to take fragmented or inconsistent processes and make them clearer, simpler, and more reliable, with a track record of building standardized templates and driving adoption across multiple teams.
• Strong understanding of how media teams plan, intake, prioritize, and execute work at scale, including familiarity with media tech stacks.
• Excellent written communication and structured thinking, with the ability to turn complex inputs into crisp narratives and leadership-ready materials.
• Analytical fluency: comfortable working with performance metrics and basic financial concepts, and able to pressure-test assumptions and identify gaps.

• This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.
• Offers may vary based on many factors, such as candidate experience and skills required for the role.
• Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants.