About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Global Product Marketing Manager, Consumer Digital based in United States.
Responsibilities
- Conduct market research and competitive analysis to identify consumer needs, market opportunities, emerging trends, and competitive dynamics.
- Develop compelling product positioning, messaging, go-to-market strategies, and lifecycle plans for digital products, features, and services.
- Partner closely with product, marketing, revenue, sales, and customer support teams to align launch plans, priorities, and commercial objectives.
- Create scalable go-to-market playbooks that enable successful product launches, adoption, engagement, retention, and long-term growth.
- Develop pricing, placement, and promotional strategies that balance customer value with business and commercial goals.
- Monitor product performance and customer engagement, using data and insights to identify optimization and growth opportunities.
- Translate customer feedback, behavioral insights, market research, and performance data into recommendations that influence product strategy and future development.
- Build alignment across cross-functional teams by clearly communicating priorities, plans, progress, performance, and outcomes.
- Lead complex initiatives by coordinating timelines, resources, stakeholders, and competing priorities to deliver high-quality results.
- Identify opportunities to incorporate emerging technologies, evolving customer behaviors, and market trends into product marketing strategies.
- Support the growth of a connected consumer digital ecosystem that links healthcare experiences, digital engagement, and meaningful customer outcomes.
Requirements
- Bachelor's degree in Marketing, Business Administration, or a related discipline.
- Strong product marketing experience in consumer technology, healthcare, digital health, or a closely related industry.
- Proven experience bringing digital products, features, or services successfully to market.
- Demonstrated success driving adoption, engagement, retention, expansion, or other measurable growth outcomes for consumer-facing products.
- Strong capabilities in market research, competitive analysis, analytics, strategic planning, and business decision-making.
- Ability to transform customer and market insights into clear, differentiated, and actionable business strategies.
- Excellent communication, storytelling, presentation, and stakeholder-influencing skills.
- Proven ability to lead cross-functional initiatives involving multiple teams, stakeholders, and priorities.
- Strong project management skills, including the ability to manage complex programs in a dynamic environment.
- A customer-first mindset with the ability to connect consumer needs, market dynamics, and business objectives.
- Demonstrated ownership, initiative, adaptability, curiosity, and comfort navigating ambiguity.
- MBA or another advanced business qualification is an advantage.
- Experience in digital health, patient engagement, consumer healthcare, or international/global product marketing is a plus.
Conditions
- Remote work opportunity for eligible candidates in the United States.
- Competitive base salary estimated at $144,000–$180,000 USD, with individual compensation determined by factors such as location, qualifications, experience, and skills.
- Performance-based compensation opportunities.
- Comprehensive medical, dental, vision, and life insurance.
- Accidental death and dismemberment (AD&D), short-term disability, and long-term disability coverage.
- Sleep care management resources.
- Health Savings Account (HSA) and Flexible Spending Account (FSA).
- 401(k) retirement plan and Employee Stock Purchase Plan (ESPP).
- Employee Assistance Program (EAP) and tuition assistance.
- Flexible Time Off (FTO), plus 11 paid holidays and 3 floating holidays.
- Family leave, including up to 14 weeks of primary caregiver leave or 2 weeks of secondary caregiver leave for eligible employees welcoming a new family member.
- Flexible work arrangements designed to support different lifestyles and working needs.
- Opportunities for professional development, continuous learning, and career growth.
- A collaborative, inclusive environment that encourages innovation, experimentation, and diverse perspectives.
- The opportunity to contribute to digital healthcare experiences with potential impact on consumers worldwide.