Head of Marketing

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.

• Build the Demand Gen Strategy with Local Nuances: Work closely with marketing team members in both International and Global teams to adapt centralised campaigns/programmes to LATAM, driving consistent and impactful marketing results through the funnel in local languages (Portuguese, Spanish)
• Create a Bottoms-Up Field Marketing Strategy: Identify & create localised marketing efforts that support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful execution, best practice and solid return on investment
• Drive the LATAM Digital & Content Marketing Strategy: Work with the International and Global marketing teams to regionalise global content and programmes to resonate locally amongst the LATAM audience, as well as have a POV on how best to distribute content at scale within your markets (i.e. email, content syndication, etc)
• Develop a Partnership with Sales: Collaborate in lock-step with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy, including net-new and existing customer expansion.
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget
• Regional Leadership: As this is a highly collaborative and visible role, you’ll be the face of LATAM marketing, as well as an International Marketing brand ambassador

• 8+ years of B2B Marketing leadership experience across multiple countries in Latin America, specifically in Brazil and Mexico
• Experience building and driving full funnel Demand Gen strategies for different segments (SMB, MM, Ent/Strat)
• Demonstrated understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns
• A data-driven yet creative mind who likes bringing new ideas to existing projects and continuously pushes the team to try new things
• Vendor or contractor management experience

• This is a full-time role based in our São Paulo hub and requires fluency in both Portuguese and Spanish.