Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Performance Marketing & Growth Manager based in the United States.

• Develop and execute performance marketing strategies that increase qualified leads for services and drive enrollment growth across training programs.
• Plan, launch, manage, and optimize integrated marketing campaigns across relevant digital and offline channels.
• Build and improve B2B marketing funnels, identifying opportunities to strengthen acquisition, engagement, qualification, and conversion.
• Develop customer-centric positioning and messaging that clearly communicates the value of services and training offerings.
• Use campaign performance data, customer insights, and market trends to identify optimization opportunities and inform marketing decisions.
• Manage lead-generation initiatives and continuously improve lead quality and volume in partnership with sales teams.
• Develop and optimize email marketing programs, including audience segmentation, targeting, personalization, and performance analysis.
• Leverage CRM and marketing automation platforms to manage campaigns, nurture prospects, and improve conversion throughout the customer journey.
• Monitor marketing KPIs, including qualified leads, enrollment volume, conversion rates, campaign performance, and brand awareness.
• Use analytics and reporting tools to evaluate performance, communicate insights, and recommend actionable improvements.
• Support content marketing and SEO initiatives that strengthen organic visibility, engagement, and demand generation.
• Collaborate closely with sales and training teams to align campaigns with business priorities, customer needs, and enrollment objectives.
• Manage marketing projects, timelines, priorities, and cross-functional deliverables to ensure effective execution.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience in marketing for professional services, training, education, or similar service-based organizations.
• Proven track record of generating qualified leads and contributing to enrollment or revenue growth.
• Strong understanding of B2B marketing funnels, customer journeys, lead nurturing, and conversion optimization.
• Experience planning and managing marketing campaigns across multiple channels.
• Hands-on knowledge of marketing automation tools and CRM platforms such as Salesforce.
• Experience with email marketing, audience segmentation, campaign nurturing, and performance optimization.
• Working knowledge of Google Analytics and marketing performance reporting.
• Understanding of content marketing and foundational SEO principles.
• Strong analytical and data-driven decision-making skills, with the ability to translate performance insights into practical actions.
• Strategic thinker who can balance long-term positioning with hands-on campaign execution.
• Strong ability to develop customer-centric messaging that resonates with target audiences and communicates clear value.
• Excellent collaboration and communication skills, particularly when working with sales, trainers, and other cross-functional stakeholders.
• Strong project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.

• Opportunity to lead marketing growth across services and training programs in a performance-focused environment.
• High-impact role with direct responsibility for lead generation, conversion, enrollment growth, and brand positioning.
• Opportunity to work across marketing strategy, campaign management, analytics, CRM, automation, content, SEO, and customer engagement.
• Collaborative environment with close partnership across marketing, sales, and training functions.
• Opportunity to use data and experimentation to continuously optimize campaigns and improve measurable business outcomes.
• Exposure to B2B demand generation, customer acquisition, and full-funnel marketing strategies.