HelloFresh Group, The Pets Table — pet food brand incubated within HelloFresh Group
Startup agility with the resources and support of a global organization
Responsibilities
Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets
Be accountable for core growth outcomes (ROI, CAC, conversion volume) across key acquisition channels
Manage strategy and execution for a diversified mix of channels: paid social, search, display, affiliate, influencer, direct mail, CTV
Own relationships with external vendors, agencies, freelancers, affiliates
Identify, test, and scale new/emerging channels and growth opportunities
Design and run tests across creative, discounts, and landing pages
Partner cross-functionally with Creative, Tech, Analytics, and CRM teams
Build and maintain reporting that tracks performance against targets
Present performance, plans, and recommendations to senior leadership
Requirements
6+ years in growth/performance marketing, including owning a marketing budget; D2C background (subscription a plus)
Direct experience managing a multi-channel acquisition mix (hands-on paid social and search required; affiliate, display, podcast, influencer, direct mail a plus)
Experience conducting funnel diagnostics and running CRO and landing page testing
Experience running incrementality tests and interest in marketing measurement
Strong creative intuition
Experience managing people and/or external agencies or partners