Growth Marketing Manager

At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table, with healthy recipes developed with vets and made from wholesome ingredients that humans trust. We’re incubated within the HelloFresh Group, which provides us the agility of a startup with the resources and support of a global organization.

• Own a large DTC marketing budget and steer spend allocation across channels to hit growth and efficiency targets.
• Be accountable for core growth outcomes (ROI, CAC, and conversion volume) across key acquisition channels.
• Sit across and manage strategy and execution for a diversified mix of channels including paid social, search, display, affiliate, influencer, direct mail, CTV and more.
• Own relationships with external vendors, agencies, freelancers, affiliates, setting expectations and holding partners accountable for performance.
• Identify, test, and scale new/emerging channels and growth opportunities to diversify acquisition.
• Design and run tests across creative, discounts, and landing pages — clearly documenting results and building business cases that quantify impact.
• Partner cross-functionally with Creative, Tech, Analytics, and CRM teams.
• Build and maintain reporting that tracks performance against targets, surfacing key trends and strategic opportunities to leadership.
• Present performance, plans, and recommendations to senior leadership on a regular cadence.
• Jump in hands-on where needed, whether that’s digging into a performance anomaly, onboarding a new vendor, creating Meta ads yourself.

• A love for dogs.
• 6+ years in growth/performance marketing, including experience owning a marketing budget; background in D2C (subscription a plus).
• Direct experience managing a multi-channel acquisition mix (hands-on-keyboard paid social and search experience required; affiliate, display, podcast, influencer, direct mail a strong plus).
• Experience conducting funnel diagnostics and running CRO and landing page testing.
• Experience running incrementality tests and a general interest in marketing measurement.
• Strong creative intuition — you know what ads work; you can form sound hypotheses for why an ad performed or underperformed.
• Experience managing people and/or external agencies or partners.
• A strong understanding of performance marketing metrics (ROI, CAC, CPM, CVR, LTV) and how to translate them into budget decisions.
• Excel/Google Sheets mastery, GA4 proficiency; Tableau proficiency and basic SQL knowledge are a plus.
• You are AI native and have Claude Code, Codex and/or agentic marketing experience.
• Strong communication, writing, and presentation skills, with experience presenting to senior leadership.
• An obsession with growth and building things, and a positive mindset toward challenges and new opportunities.

• Competitive salary, 401k with company match that vests immediately upon participation.
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks.
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment.
• Tuition reimbursement for continuing education (upon 2 years of service).
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_).
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+.
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain.