Lifecycle Marketing Manager

The Senior Lifecycle Marketing Manager will shape and execute data-driven marketing strategies that guide users through every stage of their journey, from onboarding and activation to engagement and long-term retention. You will oversee lifecycle campaigns across a diverse portfolio of digital products, creating personalized experiences that deliver value to users and drive business growth. You will join a remote-first, global environment focused on innovation and the evolving digital economy.

• Develop and oversee lifecycle marketing strategies across the company's product portfolio, using channels such as in-app notifications, banners, push notifications, and full-screen modals.
• Define channel strategies, messaging, and communication journeys that support user education, onboarding, activation, engagement, and retention.
• Manage lifecycle campaigns end to end, from strategic planning and creative briefing to audience targeting, campaign implementation, quality assurance, and performance analysis.
• Build and maintain an experimentation roadmap across lifecycle channels, continuously testing messaging, content, timing, and audience segments.
• Use customer data and behavioral insights to personalize communications and improve the user experience at key points in the lifecycle.
• Measure campaign performance, interpret results, and translate findings into actionable recommendations.
• Coordinate multiple campaigns and experiments simultaneously.
• Collaborate with cross-functional stakeholders to align lifecycle initiatives with broader product and growth objectives.

• 4–8 years of experience in lifecycle marketing.
• Experience building lifecycle programs and user journeys from the ground up.
• Strong customer-data analysis skills.
• Extensive experimentation experience, including A/B testing, hypothesis development, performance measurement, and continuous optimization.
• Practical experience using customer engagement platforms (CEPs), such as Braze.
• Familiarity with marketing analytics and data tools such as Segment, Mixpanel, and Preset.
• Excellent project management skills.
• Strong written and verbal communication skills.
• Experience in Web3 or decentralized technologies is an advantage.

• Competitive compensation: Salary for candidates based in Canada will be determined during the interview process. US salary reference only: USD $115,000–$162,000, excluding bonuses, equity, and other benefits.
• Remote-first work environment.
• Innovative industry: Work on digital products and lifecycle experiences within the evolving Web3 and decentralized technology ecosystem.
• Inclusive culture.
• Growth and ownership opportunities.