About the company
Gusto is on a mission to grow the small business economy, handling payroll, health insurance, 401(k)s, and HR for more than 500,000 small businesses nationwide.
About the role
Gusto is looking for a seasoned performance marketer to own execution across paid social and emerging acquisition channels — testing new platforms, formats, and tactics to find what works before scaling. This is a high-visibility role at the intersection of performance marketing, channel experimentation, and AI-powered workflow design.
Responsibilities
- Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok, driving full-funnel campaigns from brand awareness through retargeting and conversion
- Manage significant, multi-million dollar budgets with rigor, including campaign pacing, forecasting, budget-vs-actuals analysis
- Apply and help refine Gusto's paid acquisition measurement framework, including attribution philosophy and budget allocation principles
- Lead creative strategy and testing at scale: briefing creative studios and agencies, structuring experiments, interpreting complex data sets
- Serve as the team's go-to expert on paid social and AI-powered marketing workflows, documenting playbooks and best practices
- Use AI tools as a consistent, habitual part of your workflow: generating campaign briefs, developing copy variants, accelerating audience research
- Identify, test, and validate new digital media channels and formats beyond core paid social, such as Google Demand Generation campaigns and ChatGPT ads
- Partner with Web Marketing to align on landing page strategy, message match, and post-click conversion
- Align with the Brand and Influencer team to run the organic-to-paid feedback loop
- Collaborate with Engineering to launch new pixels and tracking, troubleshoot platform-side issues, and QA implementations
- Partner cross-functionally with Integrated Marketing, Product Marketing, Sales, Communications, and Web
Requirements
- 7+ years of performance marketing experience at a B2B SaaS, performance marketing agency, or high-growth consumer organization
- Full-funnel ownership across two or more major paid social platforms (Meta, LinkedIn, Reddit, Quora, TikTok), including hands-on in-platform execution
- Strong creative strategy and testing instincts
- AI-fluent in practice, using AI tools consistently in day-to-day workflow
- Excellent cross-functional collaborator
- Analytical and data-driven, with a clear point of view on attribution in imperfect measurement environments
Conditions
- Hybrid role with locations in Burlingame, CA; Denver, CO; New York, NY; San Francisco, CA; Scottsdale, AZ
- All full-time employees receive competitive base pay, benefits, and equity (RSUs)