SeniorHybridLondon
Growth Product Manager
О роли
Описание вакансии
About the company
- Flo — the world's #1 health & fitness app, 500M+ downloads, 80M+ monthly users, 7M paid subscribers
- Backed by a $200M investment led by General Atlantic, reached $1B valuation in 2024
- Building AI-powered, privacy-first, clinically backed digital health
Responsibilities
- Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise LTV and profitability
- Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons
- Designing and optimising paywall experiences and monetisation mechanics to maximise conversion rates
- Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns
- Partnering with engineering, design, analytics, and finance teams to enhance monetisation systems and experimentation capabilities
- Overseeing App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions
- Acting as subject-matter expert in monetisation, advising product teams on best practices and growth strategies
Requirements
- Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV
- Strong track record designing high-converting paywall experiences and personalising monetisation flows
- Hands-on experience with offers, discounts, add-ons, and subscription tiers
- Deep expertise in A/B testing and experimentation
- Experience working cross-functionally with engineering, design, analytics, and marketing
- Excellent analytical and problem-solving skills
- Nice to have: monetisation for a B2C app, monetisation automation and machine learning techniques
Conditions
- Competitive salary and annual reviews
- Performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave
- Hybrid model, 3 days per week in the office
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends & family, health, pension and wellbeing perks
Стек и навыки
С чем работаем