Oscar is the first health insurance company built around a full stack technology platform.
Lucie Health and HealthInsurance.org (HIO.org) are part of the growth portfolio.
Responsibilities
Define and lead the consumer marketing strategy across Lucie Health and HIO.org, spanning awareness, acquisition, engagement, enrollment, and retention.
Translate business goals into an integrated marketing roadmap with priorities, investment plans, and performance targets.
Partner with Product and Technology to shape the consumer experience and influence the product roadmap.
Develop, execute, and optimize digital acquisition campaigns across paid search, paid social, display, and events.
Measure performance against conversion, CAC, lead quality, and ROI.
Partner with Corporate Marketing, Creative, Operations, and external partners on messaging and creative testing.
Requirements
10+ years of experience in consumer marketing, digital marketing, growth marketing, or performance marketing.
Experience with paid media, digital acquisition, CRM, or lifecycle marketing programs.
Strong understanding of digital analytics, conversion optimization, and marketing measurement.
Experience working cross-functionally with product, analytics, operations, and creative teams.
Healthcare, insurance, or financial services experience preferred.
Conditions
Based in New York, NY office; hybrid schedule with 3 days in-office per week (Thursdays required).
Base pay $198,720 – $260,820 per year, plus benefits, unlimited vacation, equity grants, and annual performance bonuses.