Marketing Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing Operations Manager based in United States.

• Establish the marketing operations foundation needed to connect campaigns and customer activity to pipeline and revenue.
• Own end-to-end attribution, tracking infrastructure, campaign setup, lifecycle triggers, and marketing data quality.
• Build and shape the function largely from the ground up with significant autonomy.
• Transform manual marketing processes into scalable automated workflows across demand generation and product marketing.
• Develop an AI-native approach through automations and agents that improve execution, reporting, and operational efficiency.
• Map the end-to-end customer journey and build attribution and tracking infrastructure connecting demand generation and product marketing activity to pipeline and revenue.
• Own the systems and technical setup supporting campaigns, events, and in-app messaging, including list building and lifecycle triggers.
• Lead the transition from manual campaign and project execution to automated workflows.
• Design and implement AI-powered automations and agents that scale campaign execution, list building, and reporting.
• Partner with Technology Operations and Revenue Operations to maintain clean, consistent marketing data.
• Establish standards, processes, and infrastructure for a marketing operations function.
• Support demand generation and product marketing teams with reliable systems, workflows, and reporting.

• 4–5 years of experience managing marketing operations within a complex enterprise B2B environment, ideally involving multiple products or markets.
• Demonstrated experience building marketing attribution and campaign tracking frameworks from the ground up.
• Direct experience moving marketing processes from manual execution to automated workflows, including building AI-powered automations or agents.
• Working knowledge of marketing technology ecosystems and how campaign, CRM, analytics, and in-app messaging platforms integrate and exchange data.
• Comfortable operating as a highly autonomous individual contributor and owning both strategy and execution without a dedicated team.
• Experience with platforms such as HubSpot, Salesforce, Customer.io, or equivalent marketing and in-app messaging technologies is a plus.
• Familiarity with website analytics platforms such as Google Analytics is desirable.
• Experience in sports, media, or another complex industry or vertical is a plus.
• Strong ability to understand complex data flows, identify gaps in tracking, and create scalable solutions.

• Base Salary: $125,000–$150,000 annually, with the final offer determined by experience, skills, and interview performance.
• Equity participation offered as part of the overall compensation package.
• Performance-based bonus opportunity.
• Fully remote position based in the United States.
• Opportunity to build and define a marketing operations function and establish its operating standards.
• Significant autonomy and direct ownership over attribution, automation, AI-enabled marketing operations, and reporting infrastructure.
• Opportunity to develop and implement AI-native workflows, automations, and agents across marketing operations.
• This role is not eligible for employer sponsorship at this time.