About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Dir, Product Marketing based in United States.
Responsibilities
- Own product marketing strategy, positioning, messaging, value propositions, and go-to-market plans across an assigned portfolio of healthcare SaaS solutions.
- Develop differentiated product narratives, proof points, executive messaging frameworks, and customer-focused stories that communicate business value and competitive differentiation.
- Translate complex technical, clinical, operational, regulatory, and market concepts into clear messaging for business, clinical, operational, and executive audiences.
- Establish and govern consistent messaging standards across buyer personas, market segments, use cases, product lines, and stages of the customer journey.
- Lead cross-functional go-to-market planning for product launches, enhancements, strategic initiatives, and portfolio priorities, including launch milestones, readiness plans, success measures, and post-launch feedback.
- Direct the development and continuous improvement of sales enablement materials such as battlecards, pitch decks, brochures, sales sheets, FAQs, case studies, talk tracks, demo scripts, objection-handling guidance, and executive briefing materials.
- Partner with Sales and Sales Enablement to identify field requirements, strengthen commercial readiness, and improve customer-facing conversations.
- Lead market, buyer, customer, competitive, product adoption, and voice-of-customer research to identify trends, unmet needs, positioning opportunities, risks, and marketing priorities.
- Collaborate with Product Management, Customer Success, Content, Communications, Creative, Digital Marketing, Demand Generation, Legal, Compliance, Clinical, and executive stakeholders to ensure consistent messaging and coordinated execution.
- Build scalable product marketing processes, templates, governance standards, and operating rhythms that improve quality, efficiency, consistency, and cross-functional alignment.
- Manage, coach, and develop 1–2 product marketing associates, including prioritization, workload management, performance feedback, and professional development.
- Oversee assigned budgets, vendor relationships, campaign and launch expenditures, and resource allocation while ensuring investments remain aligned with approved business priorities.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.
- 8+ years of experience in product marketing, go-to-market strategy, product strategy, B2B marketing, solutions marketing, sales enablement, or a related discipline.
- At least 5 years of experience marketing complex technology, software, data, consulting, or professional services offerings.
- 5+ years of experience developing product positioning, messaging, value propositions, launch strategies, sales enablement content, or executive-ready product narratives.
- 5+ years of experience applying customer, buyer, market, competitive, product adoption, or voice-of-customer research to product marketing and go-to-market decisions.
- 3+ years of experience leading strategic product launches, portfolio-level initiatives, product marketing workstreams, or cross-functional programs.
- At least 2 years of experience managing, coaching, or providing formal leadership to direct reports or product marketing contributors.
- Experience managing marketing budgets, vendors, resource planning, campaign spend, launch investments, or related financial responsibilities.
- Advanced ability to develop product marketing strategies, positioning, messaging, launch plans, enablement strategies, and scalable go-to-market frameworks for complex B2B solutions.
- Exceptional executive communication, writing, editing, presentation, storytelling, and stakeholder-influence skills.
- Strong ability to synthesize technical, clinical, operational, regulatory, customer, and commercial information into clear narratives and actionable recommendations.
- Strong strategic planning, prioritization, program management, and change management capabilities.
- Demonstrated ability to collaborate effectively with Product, Sales, Marketing, Customer Success, Legal, Compliance, Clinical, and executive stakeholders.
- Strong understanding of market research, competitive intelligence, buyer insights, voice-of-customer methodologies, product adoption metrics, and commercial performance indicators.
- Ability to establish scalable processes, governance standards, reusable tools, and quality frameworks that improve product marketing effectiveness.
- Preferred experience in healthcare SaaS, payer technology, health plans, healthcare administration, or other regulated B2B environments.
- Familiarity with SaaS metrics such as