About the company
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals.
Responsibilities
- Own and execute go-to-market strategy for Chime’s Trust & Safety suite, from launch through iteration and scale.
- Establish best practices and frameworks for repeatable, high-quality product launches.
- Develop clear, differentiated positioning and messaging that drives customer understanding and adoption.
- Drive cross-functional alignment across Product, Risk, Brand, Analytics and Legal to ensure cohesive execution.
- Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis.
- Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies.
Requirements
- 6–10+ years of experience in product marketing with at least 3+ years of regulated financial services experience.
- Proven track record of owning end-to-end go-to-market strategy for products or features.
- Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions, messaging, acquisition / engagement plan development.
- Experience partnering cross-functionally with Product, Growth, Risk, Brand, Analytics, Legal and Compliance.
- A demonstrated ability to lead through influence and drive cross-functional alignment and execution.
- The ability to translate complex product capabilities into clear, compelling customer narratives.
- A strong analytical mindset with experience using data to inform strategy and measure impact.
Conditions
- Base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00.
- Full-time employees are also eligible for a bonus, competitive equity package, and benefits.
- In-office work policy: four days a week in the office and Fridays from home for those near one of our offices.
- Benefits include backup child, elder, and pet care, comprehensive health, financial, and wellbeing benefits, generous vacation policy, annual wellness stipend, and up to 22 weeks of paid parental leave.