Vice President, Growth Marketing

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.

• Lead the growth strategy and its commercial delivery. Translate company and Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing.
• Strengthen sales-led acquisition. Grow qualified demand and pipeline through integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture.
• Scale digital growth. Apply digital and product-led growth principles to expand reach, reduce friction, and improve acquisition efficiency.
• Develop lifecycle and expansion motions. Shape programs that help prospects progress toward purchase and customers discover and adopt additional offerings.
• Manage investment across the growth portfolio. Allocate Growth Marketing budgets, talent, and agency resources against business priorities.
• Build an effective learning and measurement discipline. Establish a practical approach to funnel diagnosis, experimentation, forecasting, and performance reviews.
• Turn operational constraints into prioritized requirements. Identify the data, technology, workflow, and customer-experience improvements needed to unlock growth.
• Build and develop the Growth organization. Partner with the CMO to shape the team’s structure, recruit strong leaders and specialists, develop existing talent, and clarify accountability.
• Advance modern marketing capabilities. Evaluate and apply emerging approaches in search and answer-engine discovery, personalization, automation, and AI.

• Demonstrated success in both established sales-led and digital growth motions.
• Commercially minded marketing leader who shares accountability for financial outcomes.
• Ability to navigate technical debt, incomplete measurement, and evolving processes.
• Experience leading through leaders and building teams and systems.
• Strong cross-functional leadership and ability to mobilize teams around business and customer outcomes.

• Location: New York, New York.