About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Events Marketing Manager based in United Kingdom.
Responsibilities
- Own and manage the EMEA events calendar, including field events, hosted customer and prospect experiences, sponsored conferences, and regional activations.
- Collaborate with Demand Generation and cross-functional stakeholders to define event objectives, target audiences, formats, budgets, and success metrics.
- Evaluate sponsorship opportunities, speaking engagements, and event formats.
- Coordinate all aspects of event execution, including venue and vendor management, timelines, speaker preparation, run-of-show planning, registration, and on-site support.
- Partner with Content, Brand, Product Marketing, Design, Partnerships, and Sales teams.
- Plan and deliver approximately one EMEA webinar per month.
- Develop and execute multichannel promotional campaigns across email, social media, and partner channels.
- Work closely with Sales and Marketing Operations to ensure accurate lead capture, efficient lead routing, timely follow-up, and effective event-driven sales engagement.
- Monitor and analyze event performance.
- Maintain accurate reporting and attribution.
- Build and continuously improve regional playbooks, templates, documentation, and workflows.
- Take full ownership of the EMEA events program within the first 90 days.
Requirements
- At least 4 years of experience in event marketing, preferably within a B2B SaaS company or B2B technology environment.
- Proven experience planning and delivering in-person events across multiple formats.
- Demonstrated experience managing webinars end to end.
- Strong project management and organizational skills.
- Experience collaborating closely with Sales teams.
- Proficiency with marketing automation platforms such as Marketo or similar tools, as well as Salesforce or comparable CRM systems.
- Familiarity with webinar platforms such as Livestorm, Zoom, or Sequel.
- Understanding of lead capture processes, UTM tracking, campaign attribution, event reporting, and pipeline measurement.
- Ability to collaborate with Marketing Operations or Revenue Operations teams.
- Strong communication, stakeholder management, and collaboration skills.
- A proactive, adaptable, and solutions-oriented mindset.
- A data-driven approach to decision-making.
- Willingness and ability to travel at least 15% of the time.
- Professional working proficiency in relevant European languages is an advantage.
Conditions
- Competitive compensation: Starting salary of $93,000–$110,000 USD annually.
- Comprehensive healthcare coverage: 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums.
- Generous parental leave: 16 weeks of paid parental leave.
- Flexible time off: Unlimited paid time off.
- Remote work support: Stipends.
- Wellness benefits: Dedicated wellness stipends.
- Professional development: A dedicated budget.
- Collaborative remote environment.