Listed on behalf of a partner company, looking for a Director of Product Marketing based in the United States.
Innovative digital identity and transaction security platform.
Responsibilities
Own the positioning strategy and messaging architecture across digital identity credentials, identity verification, electronic signatures, online notarization, and AI agent authorization.
Develop clear value propositions, proof points, and competitive differentiators tailored to banking, mortgage, insurance, and wealth management audiences.
Lead end-to-end launch planning for new products and major features, including launch prioritization, readiness, announcements, sales enablement, and post-launch performance measurement.
Collaborate with Revenue Marketing and Sales to develop use-case strategies for account opening, high-value money transfers, real estate title and closing processes, and AI-initiated transactions.
Develop and maintain a comprehensive sales enablement toolkit, including pitch decks, solution briefs, discovery guides, business case and ROI resources, objection-handling materials, and product demonstration narratives.
Deliver ongoing training and enablement for Sales, Solutions Engineering, Customer Success, and partner teams.
Lead win/loss analysis, customer interviews, buyer persona research, purchasing committee analysis, and competitive intelligence across digital identity, identity verification, electronic signatures, and fraud prevention.
Maintain competitive battlecards and translate findings into actionable product marketing strategies.
Partner with Product teams to inform pricing, packaging, roadmap priorities, and market opportunities.
Monitor regulatory and industry developments related to customer identification programs, know-your-customer requirements, digital identity, and electronic notarization legislation, translating changes into relevant messaging and commercial opportunities.
Collaborate with Communications and other marketing stakeholders to develop product and roadmap materials for analyst briefings, including engagements with Gartner, Forrester, Liminal, Celent, and Datos Insights.
Contribute product expertise to demand generation campaigns, thought leadership content, and industry events.
Manage, coach, and develop the Partner and Customer Marketing Manager while building the product marketing function over time.
Ensure alignment across product, partner, and customer communications and establish scalable processes that support continued growth.
Use insights and feedback to continuously refine messaging, go-to-market programs, and sales enablement initiatives.
Build strong partnerships across Product, Sales, Marketing, Customer Success, and Communications to ensure product value is clearly articulated and consistently delivered throughout the customer journey.
Requirements
At least 10 years of B2B product marketing experience within SaaS, fintech, identity, cybersecurity, or infrastructure companies, including at least three years leading product marketing teams and managing end-to-end product launches.
Demonstrated experience marketing technical or API-driven products to regulated enterprise buyers, ideally within financial services or banking.
A proven track record of positioning new products or emerging categories and executing launches that measurably improve pipeline generation, conversion, or sales win rates.
Ability to understand and clearly explain complex technical concepts, including public key infrastructure (PKI), cryptographic credentials, identity verification, and fraud prevention, to both technical and nontechnical audiences.
Outstanding writing, storytelling, presentation, and messaging capabilities, with the confidence to engage senior executives, enterprise customers, industry analysts, and internal stakeholders.
Experience managing and developing marketing talent, setting strategic priorities, and building effective cross-functional partnerships.
Strong market research, competitive analysis, and data interpretation skills, with the ability to translate custom