About the company
ServiceNow is the AI control tower for business reinvention. The Martech team enables Marketing to scale through connected platforms, reliable data, automated processes, and technology solutions.
Responsibilities
- Act as the data product owner and advocate for Marketing stakeholders.
- Develop, own, and manage clear business requirements for Martech initiatives.
- Partner with business and technology stakeholders to understand Martech platform capabilities.
- Collaborate with cross-functional teams throughout the software development lifecycle.
- Identify, prioritize, and document business requirements, functional requirements, user stories, acceptance criteria, and success metrics.
- Prepare current-state and future-state process documentation, system workflows, training materials, and gap analyses.
- Define and track desired outcomes, OKRs, KPIs, and adoption metrics.
- Lead or support stakeholder alignment.
- Define test criteria, support User Acceptance Testing, validate business outcomes.
- Troubleshoot data, lead flow, integration, and process issues.
- Serve as a Martech subject matter expert across key platforms.
- Support M&A integration efforts.
- Partner with global and regional marketing teams.
- Contribute to retrospectives and continuous improvement efforts.
Requirements
- Experience as a data product owner or similar role.
- Knowledge of Martech platforms such as CRM platforms, Marketo, Adobe Experience Platform, ServiceNow, Workfront, Adobe Experience Manager.
- Experience with lead management, lead processing analysis and reporting, system integrations, data quality enhancements, and operational workflows.
- Strong collaboration and communication skills.
Conditions
- Location: Santa Clara, US.
- Work Persona: Flexible or Remote.