Creative Marketing Manager

Join a fast-growing HealthTech environment at the intersection of wellness, artificial intelligence, and self-improvement. This position is listed on behalf of a partner company, which manages all applications and next steps.

• Develop innovative advertising concepts for paid campaigns, primarily across Facebook and Instagram.
• Research competitors, market trends, and high-performing advertisements in the health, wellness, lifestyle, and self-improvement sectors.
• Create concepts for video and image ads, including user-generated content (UGC) formats and storytelling-driven campaigns.
• Write compelling hooks, headlines, primary ad copy, and messaging tailored to different audiences.
• Collaborate with designers, video editors, and marketing team members to bring creative concepts to life.
• Plan and coordinate creative testing to evaluate different concepts, messaging, and advertising angles.
• Analyze creative performance, identify patterns, and recommend data-informed improvements.
• Develop fresh ideas for product positioning and adapt advertising concepts to different markets, audience segments, and customer motivations.

• At least 2 years of experience in marketing, advertising, copywriting, content creation, or creative strategy.
• Strong copywriting skills and the ability to develop persuasive, audience-focused advertising messages.
• Experience creating advertising concepts, campaign ideas, or marketing strategies.
• Proven ability to research competitors, recognize successful advertising patterns, and translate findings into actionable insights.
• A balance of creative thinking and analytical skills, with an interest in testing and continuous improvement.
• Good understanding of the Meta advertising ecosystem and paid social campaigns.
• Experience working with international markets, particularly the United States or Europe.
• Relevant experience in health, wellness, lifestyle, or self-improvement is essential; candidates whose experience is limited to the Ukrainian market outside the health industry will not be considered.
• Upper-intermediate English proficiency or higher, with the ability to communicate ideas and present research clearly.
• Strong organizational skills, initiative, ownership, and the ability to manage creative work independently.

• Experience collaborating with UGC creators or influencers.
• Experience marketing mobile applications.
• Understanding of web funnels, conversion psychology, and user behavior.
• Experience developing creative strategies for paid acquisition.
• Ability to identify compelling advertising angles and define distinctive product positioning.
• Familiarity with US audiences and the communication styles that resonate in the US market.

• Fully remote work, with flexibility to organize your workweek independently.
• A working schedule aligned with 2:00 PM–10:00 PM UTC+3 (EEST).
• Autonomy over your workflow, with an emphasis on timely reporting and delivery.
• 5 paid sick days.
• 20 days of paid annual leave after the probationary period.
• The opportunity to contribute to an emerging wellness product and develop your expertise in international HealthTech marketing.