About the company
At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact.
We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started.
Responsibilities
- Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
- Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
- Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
- Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
- Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
- AI in the workflow: use AI tools to speed up analysis and model builds.
Requirements
- 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
- A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
- Experience at a high growth B2C, marketplace, or subscription business.
- Deep understanding of CAC, LTV, payback periods, and channel efficiency.
- A clear communicator who can defend a specific recommendation under senior challenge.
- A track record of influencing marketing or growth teams and building frameworks that stick.
- Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
- AI fluency, demonstrated success using AI tools to drive insights and efficiencies.
- Comfortable building models, or a strong analytical foundation and appetite to learn fast.
Conditions
- An open, collaborative, dynamic and diverse culture.
- A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
- A competitive financial package with equity, leave allowance and health insurance.
- Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub.
- Access to free mental health support platforms.
- Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health.
- The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).