VP, Growth Marketing

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers: a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software. Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech.

Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.

As VP, Growth Marketing, you will lead Pendo’s full growth engine from top-of-funnel awareness through qualified pipeline creation. You will own demand generation, website performance, marketing analytics, experimentation, lifecycle programs, and product-led growth motions while partnering closely with Sales, Product, the CMO, the CRO, and the executive team.

• Own demand generation strategy and execution across paid search, paid social, SEO/GEO, content-driven acquisition, and multi-channel campaigns. Build programs that generate qualified pipeline and improve the efficiency and predictability of growth.
• Partner closely with Sales on pipeline handoff and conversion, with Product on growth features and activation, and with the CMO and CRO on GTM priorities and investment allocation.
• Own the marketing website as a core growth asset, including performance, conversion rate optimization, experimentation, lead routing, and continuous improvement of the buyer journey and demo experience.
• Bring a strong point of view on paid creative and partner with the broader marketing team on evergreen paid assets and integrated campaign assets.
• Build and maintain clear attribution models, dashboards, and reporting that give leadership accurate visibility into what drives pipeline and revenue.
• Establish a rigorous testing culture across acquisition, the website, onboarding, and lifecycle.
• Build, lead, and develop a high-performing growth organization across demand generation, performance marketing, SEO/GEO, website, analytics, and product/lifecycle growth.
• Drive activation, onboarding, time-to-value, retention, and expansion programs that increase product adoption and net revenue retention.

• 12+ years of experience in growth, demand generation, or revenue marketing within B2B SaaS, including significant leadership across performance channels and product-led or lifecycle motions.
• Proven track record owning demand generation across paid search, paid social, SEO, pipeline generation, and other growth channels, with measurable pipeline and revenue outcomes at scale.
• Direct experience managing marketing analytics, attribution, and website performance or conversion optimization.
• Strong analytical and systems-thinking skills, with the ability to build measurement infrastructure and use data to guide prioritization and investment decisions.
• Demonstrated ability to lead and scale cross-functional teams while influencing across Product, Marketing, Sales, and Customer Success.
• Excellent communication skills, with the ability to set clear priorities for executives and operators.

• Experience in product analytics, digital adoption, or developer/product tools companies.
• Background scaling growth in hybrid self-serve and enterprise environments.
• Experience with SFDC, Omni, Clari, and/or other AI-driven revenue analytics tools.

• Pendo is a hybrid culture. In-office 3 days per week unless designated remote.
• This is a role based in-office in Raleigh or Remote in the United States.