Head of Growth Marketing

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

• Set the annual and quarterly growth plan and report performance against trial-start and conversion targets.
• Build, scale, and lead a distributed team of growth marketers.
• Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity.
• Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets.
• Manage external agencies against clear performance targets and hold them accountable for results.
• Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency.
• Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion.
• Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage.
• Partner with Product so lifecycle programs and in-product experiences work as one funnel.
• Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences.
• Work with the Marketing organization on brand, content, and campaign alignment.
• Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey.

• 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams.
• Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent).
• Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals.
• Experience building teams from the ground up and managing external agencies to performance.
• Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience (Amplitude or similar) is a plus.
• Strong creative instincts across messaging, landing pages, and campaign concepts.
• Comfort marketing to developer and technical practitioner audiences.
• Bias for action and comfort with ambiguity — energized by building programs and systems that don't exist yet.
• Excellent written and verbal communication skills, from executive presentations to channel-level detail.

• Compensation for this role is in the form of base salary. This role does not have a variable compensation component.
• The typical starting salary range for new hires in this role is listed below. In select locations (including Seattle WA, Los Angeles CA, the San Francisco Bay Area CA, and the New York City Metro Area), an alternate range may apply as specified below.
• Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program.
• Our total rewards package also includes a company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.