About the company
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation.
Responsibilities
- Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results.
- Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs.
- Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
- Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories.
- Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit.
- Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space.
Requirements
- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products.
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences.
- Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems.
- Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points.
- Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches.
- Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams.
Conditions
- This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays.
- For this role, the estimated base salary range is between $207,000 - $243,000.
- In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
- We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: mental health, wellness & fitness benefits; career coaching & support; inclusive family building benefits; long-term savings or retirement plans; in-office culinary options to cater to your dietary preferences.