About the company
Scopely is a global team of game lovers developing, publishing, and innovating across the games industry. The Performance Marketing team helps drive sustainable player growth across Scopely's portfolio.
Responsibilities
- Develop first-pass performance marketing forecasts and supporting inputs for upcoming Slate titles, including install curves, geo-tier views, channel assumptions, paid and organic assumptions, and launch phasing
- Build and maintain relevant comparable game-peer sets based on genre, monetization model, platform, geo mix, audience, launch strategy, creative approach, and expected scale
- Develop and maintain dCPI benchmarks and degradation curves
- Support organic forecasting by developing assumptions around baseline organic demand, paid-driven lift, launch/IP halo, virality, and organic-to-paid ratios
- Build sensitivity analyses
- Track competitor UA investment, creative trends, app-store movement, channel activity, launch performance, and regional signals
- Produce recurring market-intelligence and competitive-pulse readouts
- Incorporate learnings from market research, beta acquisition, creative and audience testing, soft launch, and other pre-launch signals
- Support regional opportunity sizing and geo strategy
- Maintain clear assumption logs, source documentation, version history, confidence levels, and open questions
- Partner closely with Performance Marketing, Product, Strategic Marketing, Finance, Analytics, and other stakeholders
- Proactively identify gaps, risks, or inconsistencies in forecasts
- Support ad hoc Slate analyses and leadership requests
- Help improve and standardize forecasting methodologies, benchmark libraries, and analytical processes
Requirements
- Strong experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role, ideally within mobile games, mobile apps, or another consumer digital business
- Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics
- Excellent analytical skills and the ability to turn incomplete or ambiguous information into structured assumptions and useful recommendations
- Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks
- Strong attention to detail and a high bar for model integrity, source quality, and assumption validation
- Ability to independently pressure-test data and assumptions
- Experience working with multiple data sources
- Ability to communicate analytical findings clearly to both technical and non-technical stakeholders
- Strong cross-functional working style
- Curiosity about the games market
- Ability to manage multiple concurrent workstreams and operate effectively with limited oversight
- Comfortable using AI and other analytical tools to accelerate research and analysis
Conditions
- Remote basis in Canada
- Bonus points: avid gamer, direct experience forecasting or supporting the launch of mobile games or consumer apps, experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust, familiarity with global mobile UA markets