About the company
Tines is the intelligent workflow company that powers some of the world's most important workflows. Tines has been supporting IT and security teams from a diverse range of customers, including Canva, Reddit, SAP, Coinbase, Mars, Fin (Intercom), and McKesson.
Responsibilities
- Conduct customer interviews and win/loss research, follow AI developments, and contribute to analyst engagement.
- Understand emerging competitors and established alternatives. Translate research into differentiation, battlecards, objection-handling resources, and training.
- Create a clear narrative for what customers can build, run, and monitor with Tines.
- Lead product marketing for new platform capabilities, from identifying audiences and use cases through launch messaging, content, enablement, and measurement.
- Partner with Sales Enablement and customer-facing teams to build confidence in our positioning.
- Create practical resources, including blogs, decks, webinars, guides, and product collateral.
Requirements
- 8+ years of experience across product marketing, marketing, product management, technical or operational roles, or strategy consulting, including at least three years of direct product marketing experience.
- Experience marketing a technical B2B software product in a fast-moving environment.
- Strong positioning and messaging skills.
- Practical experience using AI to solve business problems.
- Experience launching products or capabilities.
- Strong research and analytical judgment.
- Comfort balancing strategic, creative, and tactical work.
- Proven ability to build strong cross-functional relationships across distributed teams.
Conditions
- Compensation: $175,000-$185,000 + equity.
- Remote within the US but must be in an eastern or central state.