GitLab is the intelligent orchestration platform for DevSecOps
More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab
Responsibilities
Own the performance of GitLab's social function and its contribution to marketing and business goals
Lead global organic social media strategy, channel plans, and editorial priorities
Own GitLab's YouTube strategy end to end — channel architecture, programming, long- and short-form video, packaging, search and recommendation optimization, subscriber and watch-time growth
Partner with Growth Marketing on paid social, aligning organic and paid on audiences and messaging
Develop audience-focused campaigns supporting company, product, brand, and talent goals
Guide content planning and publishing across social channels while maintaining a consistent GitLab voice
Own the social media budget, tooling stack, and agency, freelance, and production partner relationships
Partner with Marketing, Communications, Product, Sales, Talent Acquisition and other functions
Build processes for collaboration in an all-remote, asynchronous environment
Use social listening, audience insights, and performance data to improve content
Lead the measurement framework for social — KPIs, dashboards, reporting cadence
Build and run creator, influencer, and advocacy programs
Own GitLab's employee advocacy program
Support executive and expert social presence
Apply AI tools across the social workflow
Guide responses to sensitive or fast-moving issues
Requirements
10+ years in social media, including at least 5 years leading social strategy for a global brand at senior manager level or above
Experience owning a social function end to end — strategy, budget, headcount, tooling, results
Experience leading teams, agencies, and cross-functional programs
Depth in YouTube strategy, including owning and growing a brand or business channel
Conditions
Remote, Canada or United States
Flexible Paid Time Off, Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan