Social Insights Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Social Insights Analyst (Healthcare) based in United States.

• Monitor social conversations, audience trends, and emerging topics across healthcare and pharmaceutical audiences using platforms such as Brandwatch, Sprout Social, Talkwalker, or Sprinklr.
• Analyze sentiment, audience behavior, content performance, campaign effectiveness, and emerging trends to identify actionable opportunities.
• Translate complex datasets and social intelligence into clear strategic recommendations that inform targeting, messaging, channel strategy, and campaign optimization.
• Build and maintain visually engaging dashboards and reporting tools for internal teams and client-facing stakeholders.
• Gather, process, and interpret data from Facebook, Instagram, LinkedIn, X/Twitter, and other relevant social and digital channels.
• Develop recurring and ad hoc reports measuring campaign performance against established KPIs and objectives.
• Support analytics deliverables throughout campaign planning and execution, including data structures, tagging, measurement strategies, and reporting requirements.
• Research developments in social media, digital marketing, and healthcare audience behavior to identify trends and inform client strategies.
• Partner with account managers, content teams, strategists, and other stakeholders to integrate data-driven insights into campaign decisions.
• Maintain a high standard of accuracy, consistency, clarity, and quality across analytics and reporting deliverables.

• 2–4 years of marketing analytics experience within pharmaceutical, healthcare, or healthcare advertising, with agency-side pharma experience strongly preferred.
• Existing understanding of the regulated pharmaceutical marketing environment, including awareness of how MLR and compliance considerations influence content, messaging, and campaign execution.
• Experience analyzing social media performance across platforms such as Meta, Instagram, LinkedIn, and X/Twitter.
• Proficiency with social media analytics tools including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or comparable platforms.
• Hands-on experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, or Sprout Social.
• Advanced proficiency in Excel and/or Google Sheets.
• Experience using data visualization platforms such as Tableau, Power BI, or Looker Studio.
• Familiarity with Google Analytics or other web analytics platforms is a plus.
• Strong analytical and critical-thinking skills, with the ability to distinguish meaningful patterns from surface-level observations.
• Ability to turn data and research into concise, actionable recommendations for non-technical and client-facing audiences.
• Excellent written, verbal, presentation, and communication skills.
• Strong attention to detail and a consistent focus on data accuracy and reporting quality.
• Collaborative, adaptable approach with the ability to manage priorities in a fast-paced, client-focused environment.

• Annual salary range of $60,000–$80,000, depending on experience and qualifications.
• Fully remote work environment with a distributed team of experienced professionals.
• Opportunity to work on healthcare and life sciences marketing initiatives with direct strategic impact.
• Exposure to social intelligence, campaign analytics, audience insights, and digital strategy.
• Collaborative environment emphasizing autonomy, innovation, and continuous improvement.
• Opportunity to work cross-functionally with analytics, strategy, content, and account teams.
• Access to a modern, technology-driven analytics environment and diverse client projects.