About the company
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.
Responsibilities
- Own the Funnel End-to-End: Take a single growth loop — and own it from first impression to revenue. Define the entry point, the activation milestone, the monetization moment, and the sales-assist signal. Drive the user experience across surfaces: landing, signup, in-product onboarding, empty states, upgrade modals, paywalls, and lifecycle communication.
- Run Experimentation as the Operating Rhythm: Ship 8-10 experiments per sprint. Pre-register the hypothesis, the metric, the success threshold, and — critically — the invalidation signal. Read results weekly, kill what doesn't work, double down on what does, and keep a written record so the team compounds learning instead of repeating it.
- Design Self-Serve as a First-Class Path: Most users on your loop never speak to sales before they hit a "buy more" moment. Your in-product copy, paywall framing, empty states, activation paths, and upgrade triggers are the product.
- Diagnose the Funnel With Data, Not Vibes: Data is your default tool, not a thing you ask analytics to do for you. You know how to independently analyze the funnel, segment the cohort, find the leak, and propose the fix- then validate it with an experiment.
- Shape the Monetization Mechanic: You'll design the credit economics of your loop: what's free, what's gated, what gets a "buy more" prompt, what triggers a PQL.
- Orchestrate Across Sales, Marketing, and CS: Self-serve doesn't mean alone. You'll route PQLs into the right hands (AE, SC, AM, or no one), partner with marketing on acquisition and lifecycle, and work with CS to understand why activated users churn before upgrade.
- Stay Honest About What's Working: Write retrospectives that name the wrong calls as cleanly as the right ones. Update your priors publicly when the data turns.
Requirements
- 4–7 years of product management experience, with 2+ years specifically in growth, PLG, or self-serve product roles.
- Direct experience owning a funnel or loop end-to-end — not just a feature inside one.
- You’re a builder. You ship landing pages, signup flows, and in-product experiments — not specs that sit in Jira.
- AI-fluent. You understand that LLMs are becoming a primary discovery surface.
- Marketing-fluent. You can hold your own with SEO, paid acquisition, content, and lifecycle marketing teams.
- Demonstrated track record of running structured experimentation (A/B tests, multivariate, holdouts) at sprint cadence.
- Strong analytics fluency — comfortable in Snowflake without analyst hand-holding.
- Working knowledge of consumption-based