About the company
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise.
About the role
We are hiring our second GTM operations teammate: a hands-on GTM Engineer who owns the execution layer of our revenue systems. You will report to the manager of Revenue Operations and work as the front-line builder and operator for a GTM org of 30, running on one of the most modern, AI-native revenue stacks anywhere.
This is an AI-first seat. You will work with Claude/Cursor/Codex and agentic tooling every day. It is also a service seat: real people need real help daily, and you will be the first call when a rep is blocked.
Responsibilities
- Create target lists and audiences for outbound, campaigns, and marketing programs.
- Build novel, custom, agentic workflows to enable the BDR, AE, and AM teams across pre-sales, sales, and post-sales.
- Run data enrichment, hygiene, and processing: cleaning, dedupe, and enrichment pipelines in Clay and Salesforce.
- Provide daily systems support, user management, and front-line issue resolution across the GTM stack: Salesforce, Gong, Outreach, Apollo, Clay, Common Room, etc.
- Execute territory refinements and CRM build work prioritized by RevOps & sales leadership.
- Work closely with sales leadership and operations to refine and improve GTM processes through system design and enablement.
- Ensure new hires are setup and fluent in their tools.
- Manage Outreach, Common Room, Gumloop, and Default directly.
Requirements
- 3 to 5 years in GTM, revenue, or sales operations at a B2B software company; usage-based or PLG experience is a plus.
- Fluent in how revenue teams actually run: BDRs, AEs, and AMs day-to-day.
- Hands-on operator of a modern GTM stack: Salesforce administration (flows, permissions, reports), a sales engagement platform, and an enrichment tool (Clay strongly preferred).
- Comfortable with APIs and webhooks; can wire two systems together and debug a broken sync. SQL is a plus.
- Fluent with AI tools as a builder: Claude, Cursor, or similar to script, automate, and ship fast.
- A systems-design mind with a service heart.
- High ownership and low ego.
Nice to have
- CPQ or quote-to-cash experience
- Workflow automation platforms (Gumloop, n8n, Zapier, Make)
- Data warehouse or rETL exposure (BigQuery, Hightouch, Census)
- Familiarity with the generative media or AI infrastructure space
Conditions
- Location: downtown San Francisco
- $150K - $180K + Equity
- Interesting and challenging work
- Competitive salary and equity
- A lot of learning and growth opportunities
- Health, dental, and vision insurance (US)
- Regular team events and offsites