About the company
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Responsibilities
- Build, test, and deploy email campaigns in platforms such as Marketo and Braze, ensuring high-quality execution and flawless delivery
- Manage audience segmentation and list uploads based on campaign requirements and behavioral/demographic data
- Perform rigorous QA on all email assets, including content proofing, link validation, and dynamic content testing
- Set up campaign tracking parameters and assist in monitoring performance metrics (open rates, CTRs, conversions, etc.)
- Collaborate closely with lifecycle, creative, and analytics teams to execute campaigns on time and aligned with brand standards
- Help maintain the health of our marketing databases by supporting list hygiene and contact management practices.
- Building marketing campaigns end-to-end, primarily through email and in product channels
- Coding new HTML emails from design files
- Thinking critically about audience segmentation and campaign performance to ensure that the campaign setup matches the goals in the campaign briefs
- Building reports/performing analysis
- Participating in meetings with project stakeholders
- Executing ad hoc and short-term project initiatives
Requirements
- A Bachelor’s degree from a top tier institution with a minimum of 60% in 10th/12th/ graduation
- 1-3 years of work experience
- Excellent verbal and written communication skills
- Strong attention to detail and comfort with Q/A processes
- Ability to manage multiple projects and timelines in a fast-paced environment
- Data-orientation: Understanding which data is relevant, asking the right questions, and data literacy
- Advanced proficiency in MS Excel/Google Sheets
- Independent problem-solving capabilities
- Experience in a previous marketing operations/production role is preferred
- Experience with marketing automation platforms like Marketo, Salesforce, Braze, Mailgun preferred
Conditions
- An incredible team of smart and supportive people
- A competitive compensation package, including attractive medical insurance
- Amazing perks – think catered lunch every day, Ping Pong, etc.
- Daycare reimbursement
- The chance to create a better healthcare experience for millions of patients!
- Cellphone and wifi reimbursement
- Competitive parental leave
- Sabbatical leave (over 5 years)
- Annual sponsored health check-ups
- Zocdoc is certified as a Great Place to Work 2022-2026