Director of Campaigns

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

• Own the Security & Risk buying group strategy for AMS, driving more than 3.5x pipeline coverage across all solutions in the portfolio.
• Lead, manage, and develop a team of high-performing campaign managers.
• Direct the integrated marketing strategy, planning, and execution of global campaigns localized for AMS, aligned to buying group acquisition and pipeline goals.
• Partner with global buying group leads and GEO hub counterparts in EMEA and APAC to align on strategy, share learnings, and maintain a consistent global campaign framework with regional flexibility.
• Work cross-functionally with regional marketing, product, business unit, and sales leadership to align priorities and inform campaign strategy.
• Own the connection between campaign activity and business impact, translating results into clear, actionable outcomes.
• Deliver succinct executive presentations on results against goals, learnings, and revised action plans.
• Manage and optimize a large budget spanning the full buyer's journey, from creative through execution.
• Ensure integrated use of the right marketing vehicles, including digital, media, social, live, and virtual events across the customer journey.
• Apply AI and marketing automation tools to improve campaign efficiency, personalization at scale, and speed from insight to execution, including AI-assisted content generation, audience segmentation, and performance analysis.
• Partner with marketing data and operations to optimize lead flow, database growth, and reporting, including AI-driven pipeline and performance insights.
• Drive lead conversion and enablement in close partnership with a matrix sales organization.
• Orchestrate regional and executive interlock for QBRs and planning cycles.
• Establish process and tooling that helps the team plan and orchestrate more effectively.

• Proven ability to build, motivate, and lead high-performing teams.
• Strong command of both the art of creative that performs and the science of pipeline models.
• Deep experience designing and executing integrated campaign strategy.
• Fluency in English.