LeadRemoteCanada
Director of Global Event Marketing
О роли
Описание вакансии
About the company
- B2B technology business serving conference organizers and event professionals.
Responsibilities
- Own end-to-end event marketing strategy, portfolio, calendar, and budget.
- Lead third-party trade show participation: selection, budgeting, messaging, booth design, shipping, staffing, on-site execution, post-event follow-up.
- Partner with Demand Generation and Sales to engage target accounts, book meetings, capture qualified leads, and ensure accurate recording in HubSpot.
- Oversee sponsored industry events, establish deliverables, coordinate on-site activities, grow database through opt-ins.
- Create and manage workshops, meetups, exclusive dinners, and customer events.
- Develop roadmap for annual user conference.
- Manage event budgets, vendor relationships, contracts, and forecasts.
- Track event costs, qualified opportunities, pipeline contribution, and revenue impact; present quarterly recommendations.
- Monitor industry trends and competing event technology solutions.
- Manage and develop an Event Coordinator; collaborate cross-functionally.
Requirements
- At least 8 years in corporate event marketing within a B2B organization, including direct trade show exhibiting experience.
- Proven experience managing high volume of third-party trade shows and sponsored event programs.
- Experience planning mid-sized user conferences, customer events, or exclusive dinner series.
- Strong familiarity with event technology: registration platforms, lead capture apps, badge printing, event app solutions.
- Demonstrated ownership of event budgets and connecting investment to pipeline and revenue.
- Excellent project management and organizational skills.
- Strong writing and messaging skills.
- Working knowledge of HubSpot, lead attribution, and event performance reporting.
- Experience collaborating with Demand Generation and Sales on target-account engagement.
- Strong leadership, communication, and stakeholder management skills.
- Availability to travel approximately once a month across North America and Europe.
- Canadian citizenship or permanent residency, eligibility to work and travel across Canada, US, and Europe.
- Reliable internet connection (≥30 Mbps download) and private remote workspace.
- Familiarity with events industry associations (IMEX, MPI, PCMA, CSAE, ASAE) is an advantage.
Conditions
- Competitive compensation: CAD $120,000–$140,000 base salary plus bonus.
- Stock options.
- Health and employee benefits.
- Generous time off: 15 days annual leave, three additional summer days, birthday off.
- Remote-first flexibility within Canada.
- Quality remote-work equipment.
Стек и навыки
С чем работаем