Integrated Campaigns Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Integrated Campaigns Director based in United States.

This is a senior marketing leadership role responsible for building and scaling an integrated campaign engine across the full B2B buyer journey.

• Own the integrated campaign strategy and calendar, developing a focused portfolio of well-resourced, themed campaigns connected to the category narrative and product roadmap.
• Build multi-channel programs spanning email, paid media, web, content, social, events, partnerships, syndication, newsletters, sponsorships, and emerging AI-search channels.
• Design campaigns around account engagement, product experience data, buyer intent, and other meaningful signals rather than relying primarily on lead volume or MQLs.
• Own channel strategy and budget allocation, evaluating efficiency through metrics such as cost per opportunity, blended CAC, and payback.
• Run the always-on demand engine, including awareness and consideration nurtures and persona-based journeys targeting pre-sales, revenue, and marketing leaders.
• Put the product experience at the heart of campaigns by creating opportunities for prospects to meaningfully interact with the product rather than simply completing forms.
• Establish campaign measurement frameworks before launch, evaluate performance honestly, and quickly retire or adjust programs that fail to deliver.
• Develop and execute structured tests across channels, formats, creative approaches, and AI-search visibility, using clear hypotheses and performance thresholds.
• Coordinate closely with Product Marketing, Brand and Content, Field Marketing, ABM, and Lifecycle teams to maintain a unified marketing plan.
• Partner with Sales and SDR leadership to ensure campaigns generate actionable next steps that representatives can immediately pursue.
• Manage external agencies, vendors, and partners while maintaining high standards for quality, efficiency, and measurable results.
• Lead, coach, and develop the campaigns team while building stronger processes and capabilities as the function scales.
• Track and report on sourced and influenced pipeline, qualified account engagement, campaign efficiency, launch and expansion contribution, and execution speed.

• 8+ years of experience in B2B demand generation or integrated campaigns, including 3+ years leading campaign teams and owning a measurable pipeline target.
• Proven experience building and managing multi-channel marketing programs across paid media, email, web, content, events, and related channels.
• Strong understanding of modern marketing technology stacks, including marketing automation platforms such as HubSpot, CRM systems, intent platforms, and buyer-signal tools.
• Demonstrated ability to use account engagement, product usage, intent, and behavioral signals to drive demand-generation decisions.
• Experience developing campaigns for pre-sales, revenue, marketing, sales technology, or revenue technology audiences is strongly preferred.
• Strong commercial and analytical mindset, with the ability to establish targets, evaluate performance, understand channel economics, and clearly explain how success will be measured.
• AI-forward approach to marketing, with practical experience using AI for research, creative development, copywriting, analysis, campaign operations, and team productivity.
• Excellent writing skills and strong creative judgment, with the ability to develop compelling campaigns without sacrificing strategic clarity.
• Comfortable working in ambiguity and at speed, with the ability to prioritize initiatives, establish direction, and maintain focus amid competing demands.
• Strong cross-functional collaboration skills and the ability to build trust with Sales, Marketing, Product, and executive stakeholders.
• Demonstrated leadership experience with the ability to coach, develop, and motivate high-performing campaign teams.
• A data-driven, experimental mindset and willingness to test new channels, formats, and approaches while maintaining clear standards for investment.
• Strong interpersonal skills, adaptability, curiosity, and a sense of humor in a fast-moving team environment.

• Annual salary range of $160,000–$170,000 USD.
• Flexible, fully remote work environment within the United States.
• Generous employer contribution toward health insurance, with dental and vision coverage options.
• Employer HSA contributions plus HSA/FSA programs and tax-advantaged benefits.
• 401(k) plan with company matching contributions.
• Paid parental leave.
• Unlimited paid time off and 12 company holidays.
• Paid day off for your birthday.
• Flex Fridays, including every third Friday of the month off.
• Top-tier work-from-home equipment and setup provided.
• Professional development opportunities to expand skills and advance your career.
• Two paid volunteer days each year to support a charity of your choice.