About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior ERP Product Marketing Manager (QuickBooks Migration) based in United States.
Responsibilities
- Own positioning and messaging for the QuickBooks migration program.
- Develop differentiated messaging that explains why and when growing small businesses outgrow QuickBooks.
- Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, professional services, and related segments.
- Develop thought leadership, content, and market messaging grounded in customer needs.
- Support end-to-end go-to-market strategies.
- Partner with customer advocacy teams to develop and enhance customer stories, videos, and other evidence.
- Collaborate closely with product, sales, partner, and industry teams.
- Use performance data and analytics to evaluate campaign effectiveness.
- Develop video scripts, product overview content, comparison videos, and interactive demos.
- Maintain and evolve marketing assets such as website messaging, comparison guides, datasheets, infographics, brochures.
- Support release planning and ensure internal and external stakeholders remain aligned.
- Contribute to trade shows, webinars, partner events, customer events, presentations, and thought leadership sessions.
Requirements
- 3–5 years of product marketing experience, with strong knowledge of small business accounting software, ERP or business management systems, accounting processes, business technology, and B2B marketing.
- Direct experience with QuickBooks or comparable small business accounting platforms; hands-on experience with QuickBooks Online or Desktop is a strong plus.
- Experience marketing to or supporting construction, manufacturing, distribution, professional services, or related industries is preferred.
- Strong understanding of product marketing principles, positioning, messaging, go-to-market strategy, and B2B buyer needs.
- Exceptional writing skills.
- Strong analytical and creative thinking.
- Excellent organization, communication, multitasking, and project management skills.
- Experience with marketing technologies such as WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM platforms, SharePoint, and Wistia is preferred.
- Comfortable presenting at events, webinars, partner sessions, and other customer-facing forums.
Conditions
- Annual salary range of $130,000–$145,000.
- Eligibility for additional rewards, including annual bonus and stock.
- Medical, dental, and vision insurance for U.S.-based employees and eligible dependents.
- Employer-paid short-term and long-term disability coverage.
- Employer-paid basic life insurance.
- 401(k) plan with company match.
- Flexible time off.
- Sick and safe leave.