About the company
foodpanda is part of the Delivery Hero Group, the world's pioneering local delivery platform. We operate in around 65 countries worldwide, headquartered in Berlin, Germany.
Responsibilities
- Be responsible for performance marketing campaigns across several markets in APAC and Europe, launching and optimising high-impact evergreen and integrated campaigns across Google Ads & Apple Search Ads
- Own and manage channel budgets, pacing spend against targets and reallocating toward the highest-ROI opportunities
- Leverage AI and automation tools to streamline manual performance marketing workflows (campaign setup, bid management, reporting, and creative iteration)
- Work cross functionally & cross regionally to develop, launch and track high-impact evergreen and integrated concepts
- Determine areas of opportunity, design and execute experiments, and present data-driven recommendations
- Track and maintain campaign performance and benchmarks to measure effectiveness of digital media
- Measure, analyse and report performance of your channels and support management in driving channel mix and budget decisioning
- Using data analytics, provide analysis to give stakeholders a clear view on media channel performance and ROI
Requirements
- 7+ years of hands-on experience managing performance marketing campaigns (Web & App) across one or more major channels (Google, Apple, Meta, or TikTok)
- Direct experience with app performance marketing (e.g. Google App Campaigns, Apple Search Ads) and/or paid social platforms (e.g. Meta, TikTok)
- Platform mastery across Google Ads across audiences, reporting & scripts
- Working knowledge of tracking & analytics across pixels and mobile app measurement events (e.g. Google Analytics, Adjust, Appsflyer)
- Working knowledge of additional performance channels or tools (e.g. Snapchat, Smartly, Google Display) is a strong advantage
- Familiarity with performance KPIs (e.g. CPA, CPC, CPI, CPM, Attribution, LTV)
- Understanding of A/B testing, multivariate testing, and incrementality
- Verbal & written fluency in English