About the company
This role connects product strategy, customer insight, and go-to-market execution to drive measurable commercial and customer outcomes. You will help frontline teams win the right customers, improve adoption, strengthen retention, and clearly communicate product value.
Responsibilities
- Develop clear positioning, messaging, proof points, battlecards, talk tracks, objection-handling resources, and customer stories that strengthen competitive differentiation and improve win rates.
- Partner with Sales, Customer Success, and Support to understand the factors that influence customer acquisition, onboarding, adoption, retention, and expansion, translating those insights into actionable GTM programs.
- Identify adoption barriers and churn risks, then transform relevant product capabilities into practical retention and expansion plays that help customer-facing teams drive measurable outcomes.
- Build scalable enablement systems and repeatable workflows that keep frontline teams informed and effective as products, markets, and priorities evolve.
- Bring win/loss insights, customer feedback, competitive intelligence, and adoption signals into Product and Marketing planning to influence future priorities and investments.
- Define the audiences, use cases, and customer behaviors that matter most for priority capabilities, then design focused GTM programs to encourage meaningful behavioral change.
- Partner with Product from early discovery through rollout to clarify customer problems, sharpen value propositions, and strengthen the eventual commercial motion before development is complete.
- Use launches, customer communications, in-product experiences, and other channels selectively, prioritizing activities that contribute to measurable customer or commercial outcomes.
- Apply AI tools to accelerate research, content creation, analysis, and enablement while maintaining high standards for accuracy, strategic judgment, and customer empathy.
- Collaborate with Product Marketing leadership, Product and EPD teams, Enablement, Sales, Customer Success, Support, Customer Marketing, Growth Marketing, Community, and Brand/Events teams.
- Evaluate GTM initiatives through measurable outcomes and continuously refine programs based on performance, customer feedback, and evolving market conditions.
Requirements
- 3+ years of experience in product marketing, go-to-market, sales enablement, customer marketing, or a closely related technology role.
- Demonstrated track record of improving a commercial or customer outcome, such as win rate, product adoption, retention, expansion, or frontline team effectiveness.
- Strong ability to translate complex product capabilities into clear positioning, compelling messaging, and practical resources that customer-facing teams can immediately use.
- Excellent customer and market judgment, with the ability to connect objections, competitive dynamics, customer needs, churn signals, and adoption patterns to strategic business decisions.
- Systems-oriented mindset with a demonstrated ability to create repeatable workflows and scalable processes that support fast-moving product organizations.
- Excellent writing and presentation skills, with the ability to make complex value propositions compelling and frontline materials clear, concise, and actionable.
- Strong cross-functional collaboration skills and experience partnering effectively with Product, Sales, Customer Success, Support, and Marketing teams.
- Ability to operate effectively in a fast-paced environment, prioritize competing opportunities, and focus resources on initiatives with measurable customer or commercial impact.
- AI-forward approach to work, with practical experience using AI to improve the speed and quality of research, content development, analysis, and enablement without compromising accuracy or judgment.
- Strong ownership, initiative, adaptability, and comfort working in environments where priorities and product capabilities evolve rapidly.
Conditions
- Estimated base salary of $155,000–$165,000 USD annually.
- Generous pre-IPO equity package.
- Comprehensive health coverage.
- Fully remote, remote-first working environment.
- Unlimited paid time off.
- Additional employee perks and benefits.
- Opportunity to work at the intersection of product marketing, AI, technology, and go-to-market strategy.
- Significant cross-functional exposure across Product, Sales, Customer Success, Support, Marketing, and other commercial functions.
- Opportunity to directly influence product adoption, competitive performance, customer retention, and business growth.