About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Product Marketing based in United States. This is a strategic player-coach role responsible for shaping how a cloud-native technology platform is positioned, packaged, and brought to market.
Responsibilities
- Own the product and company messaging architecture, including narrative hierarchy, personas, proof points, and consistent positioning across web, content, demand generation, and sales channels
- Translate technical product capabilities, customer needs, and market insights into differentiated, customer-ready stories and messaging
- Partner with Content Marketing to shape content strategy and accelerate the buyer journey
- Maintain and evolve buyer personas for core ideal customer profiles
- Own the product launch framework from tiering and cross-functional kickoff through readiness, enablement, and supporting assets
- Partner with Product Management on roadmap input, customer and market validation, and launch readiness
- Lead the competitive intelligence program, including battlecards, win/loss analysis, competitor tracking, field alerts, and competitive enablement
- Own pricing and packaging strategy, including SKU structures, tiering, and monetization decisions for new products and integrations
- Conduct pricing research and competitive benchmarking and facilitate packaging decisions in partnership with Product, Finance, and Sales leadership
- Develop sales and customer success enablement materials such as talk tracks, objection handling, demo scripts, one-pagers, and certifications
- Support technology alliance and OEM partnership marketing, including joint positioning with integration partners
- Curate customer proof points, including customer stories, logos, and evidence for web, sales, and marketing campaigns
- Manage, coach, and develop the product marketing team while establishing team strategy, priorities, and operating processes
- Represent the organization at occasional industry events and travel as needed
Requirements
- 5+ years of experience in product marketing, including at least 2 years managing product marketing professionals
- Experience in B2B SaaS, ideally within security, IT operations, endpoint management, or another technically complex technology environment
- Proven track record of owning product launches that contribute to pipeline growth and product adoption
- Strong technical aptitude, with the ability to demonstrate products, collaborate effectively with product managers and engineers, and translate technical features into differentiated customer messaging
- Excellent writing and presentation skills, with credibility across executive audiences, sales organizations, customers, analysts, and technical stakeholders
- Hands-on experience developing and managing competitive intelligence programs and turning market insights into tangible sales outcomes
- Direct experience with pricing and packaging strategy, including SKU structures and monetization decisions for new products or capabilities
- Strong strategic and analytical thinking, combined with the ability to remain hands-on and execute high-impact programs
- Strong cross-functional collaboration skills and the ability to influence decisions across Product, Sales, Customer Success, Finance, and Marketing
- Ability to thrive in a fully distributed, autonomous, and collaborative work environment
- Must be able to pass federal, state, and county background checks and complete a local in-person verification
- Work visa sponsorship is not available for this position
- The role is not currently available to candidates located in California or the New York metropolitan area
Conditions
- Base salary of $170,000–$190,000 USD
- Additional compensation may include a bonus and equity
- Competitive salary and equity for full-time employees
- 401(k) matching
- Flexible paid time off and a generous sick time policy
- Comprehensive health plans with generous employer contributions
- 100% company-paid short-term and long-term disability and life insurance
- Company HSA contribution of $100–$200 per month depending on coverage tier
- $25 per month lifestyle spending account
- $50 per month internet reimbursement
- $500 home office stipend
- $10,000 adoption benefit
- Comprehensive family planning coverage through the medical plan
- Fully distributed, remote work environment
- Inclusive and equal-opportunity workplace