Field Marketing Manager

As the Field Marketing Manager for Japan, you will report to Twilio's VP of Marketing, APJ, and own the end-to-end field marketing motion for one of our most strategically important growth markets in the region. You will be responsible for designing and executing a brand-to-revenue GTM strategy that spans the full funnel, from building market presence and brand credibility through PR and executive engagement, through to driving pipeline creation, acceleration, and deal closure in close partnership with our Japan sales team.

This is a high-impact, high-autonomy role suited to an experienced field marketer who is equally comfortable shaping strategy and rolling up their sleeves to execute. You will have access to central regional resources, specialist agencies, and the APJ Demand Creation HUB to amplify your efforts, but you will be the primary marketing voice and driver for Japan.

Twilio seeks a Field Marketing Manager who lives the Twilio Magic and has a demonstrated track record of building and executing brand-to-revenue GTM programs in the Japanese market. The desired individual will:

• Own and execute the Japan field marketing plan across the full GTM funnel: from PR and brand-building activities through to pipeline creation, acceleration, and late-stage deal support.
• Design and deliver integrated marketing campaigns in partnership with the APJ Demand Creation HUB, spanning email, social, paid media, content syndication, digital advertising, and paid advertorial channels.
• Lead executive engagement programs in Japan, including executive roundtables, CxO-level events, and account-based relationship marketing initiatives that reflect the trust-based nature of Japanese enterprise buying.
• Develop and execute partner marketing programs in collaboration with key Japan channel and alliance partners, driving joint pipeline and co-selling opportunities.
• Oversee PR and communications activities in Japan, working with regional PR resources to build Twilio's brand credibility and thought leadership in the market.
• Plan and deliver a portfolio of demand generation programs including physical and digital events, webinars, outbound prospecting campaigns, account-based marketing (ABM) programs, and content-led nurture programs.
• Leverage intent data and signal-based marketing tools (e.g. 6sense etc.) to prioritize target accounts, time campaigns effectively, and ensure marketing investment is focused on in-market buyers.
• Work closely with the Japan SDR team to ensure strong lead handoff, campaign follow-up alignment, and ongoing feedback loops that improve lead quality and conversion rates.
• Partner with Account Executives to support late-stage pipeline acceleration: including targeted account-level programs, bespoke content, and customer reference activities that support deal progression through to close.
• Localise and adapt global and regional campaign assets, messaging, and content (with agency support) for the Japanese market, ensuring cultural and linguistic relevance across all touchpoints.
• Use AI-powered marketing tools to enhance productivity and campaign effectiveness: including AI-assisted content creation, campaign performance analysis, audience segmentation, and personalization at scale.
• Analyze campaign, program, and tactic performance using CRM and BI tools, maintaining a regular reporting and communications cadence with key stakeholders on Japan field marketing results, learnings, and optimization actions.
• Prioritize market and segment needs using data, identifying what is working and what needs adjustment.

• Proven track record of building and executing brand-to-revenue GTM programs in the Japanese market.
• Experience in field marketing, demand generation, or related roles, ideally in B2B technology.
• Deep understanding of the Japanese enterprise buying journey and cultural nuances.
• Strong collaboration skills with sales leadership and partners.
• Analytical mindset with ability to connect marketing activity to pipeline and revenue outcomes.
• Proficiency in Japanese and English.

This role is remote based in Japan. You may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.