About the company
We're the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify's subscribers and monthly active users in both new and existing markets across the globe.
Responsibilities
- Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include Paid Social (Meta, Snapchat, TikTok), Google App Campaigns (ACi, ACe), Apple Search Ads (ASA)
- Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation
- Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics
- Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies
- Partner with the broader Strategy team to optimize across channels, including coordinating Search and Social strategies
- Cultivate and maintain vendor and platform relationships and maximize their potential
Requirements
- 3+ years of hands-on performance marketing execution experience running app install and/or web conversion campaigns; in-house experience a plus
- Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App, Apple Search) and optimization tools (Smartly) a plus
- Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise
- Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs, Google Analytics, Tableau, etc.
- Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management
- Detail-oriented, analytical, and results-driven, with excellent communication skills
- Educated to BA/BS level or have equivalent experience
- Self-motivated and thrive in a fast-paced environment, executing independently, navigating complexity
- Good character and a strong work ethic
- Curious and open-minded; you do your best work in collaborative teams
Conditions
- This role is based in New York
- We offer flexibility to work where you work best, with 2–3 days per week in the office
- Collaboration hours align to the EST time zone