About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Growth Marketer, AI-Native based in Canada.
Responsibilities
- Turn product and campaign concepts into finished advertising creative for platforms such as Google and Meta.
- Build and refine landing pages using AI-powered page-generation tools, including hands-on adjustments where needed to improve quality and performance.
- Produce realistic, brand-consistent imagery and video using current generative AI and creative tools.
- Maintain a consistent visual identity across advertising, landing pages, and other published marketing assets.
- Evaluate AI-generated creative critically and refine outputs so that finished work feels polished, authentic, and aligned with the brand.
- Design and run A/B tests across landing pages, advertising creative, messaging, and other growth initiatives.
- Define clear testing hypotheses, success criteria, and measurement approaches before launching experiments.
- Analyze test results, scale successful approaches, discontinue underperforming variants, and continuously iterate based on learnings.
- Monitor key performance indicators including conversion rates, customer acquisition cost, return on ad spend, and funnel drop-off.
- Work regularly with GA4, Google Ads, Meta Ads Manager, and internal attribution and analytics dashboards.
- Translate performance data into clear actions and communicate what is working, what is not, and what should change next.
- Maintain a strong connection between the assets and campaigns you create and the measurable business results they generate.
- Stay current with emerging AI tools and experiment with new workflows that can improve marketing speed, quality, and effectiveness.
Requirements
- 3+ years of experience in growth, performance, digital marketing, or a closely related field, with demonstrable work and results.
- Strong hands-on experience using AI tools for creative production, imagery, copy, landing-page generation, or related marketing workflows.
- A portfolio demonstrating live landing pages and advertising creative that you personally produced.
- Strong understanding of marketing analytics and the ability to use performance data to make independent decisions.
- Practical experience designing, launching, analyzing, and acting on A/B tests.
- Excellent written English and the ability to create clear, compelling marketing content.
- Strong visual judgment and attention to detail, with the ability to identify and improve weaknesses in advertising and landing-page creative.
- Highly self-directed and comfortable operating independently without a large marketing team or extensive support functions.
- A proactive, experimental mindset and genuine curiosity about emerging AI and marketing technologies.
- Ability to move quickly from idea to execution, learn from results, and continuously improve.
- Hands-on experience with paid social and paid search platforms is an asset.
- Experience with AI-powered video generation and video editing is an asset.
- Startup or early-stage company experience, particularly where you independently owned a marketing channel, is an asset.
Conditions
- Opportunity to work in an AI-native marketing environment where AI is integrated into creative production, analytics, and internal workflows.
- High degree of autonomy and ownership over growth marketing initiatives.
- Hands-on exposure to emerging generative AI tools and modern marketing technologies.
- Opportunity to build and test creative rapidly across paid advertising and landing-page experiences.
- Direct involvement in performance analytics and data-driven experimentation.
- Remote-friendly opportunity based in Ontario, Canada.
- Fast-moving environment suited to marketers who enjoy experimentation, ownership, and continuous learning.
- Opportunity to contribute to a digital-first healthcare environment focused on expanding access to care.
- Candidates are encouraged to demonstrate their work through a portfolio, live landing pages, advertising creative, and examples of their AI-enabled workflows.