About the company
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device.
We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
Responsibilities
- Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies.
- Own the product narrative for advertiser tools and outbound demand, making Roblox’s advertising solutions clear, differentiated, and compelling for brands and agencies.
- Partner with Product and Engineering to drive awareness, adoption, and successful use of Ads Manager, targeting, campaign-creation tools, measurement, and other self-serve advertising capabilities.
- Develop advertiser- and agency-facing product content, education, enablement, and sales tools that accelerate adoption and help customers realize value from Roblox ads.
- Build and execute programs that increase advertiser awareness, consideration, activation, and scaled self-serve adoption.
- Stay on the pulse of the advertising, media, gaming, and technology industries; use advertiser, agency, and sales insights to inform product strategy, messaging, and go-to-market plans.
- Partner closely with Brand Partnerships and Sales to support product education, objection handling, customer feedback loops, and outbound demand-generation efforts.
- Track, analyze, and report on marketing campaigns, product adoption, and advertiser engagement; provide insights and recommendations for optimization.
- Foster deep cross-functional collaboration between Brand Partnerships, Sales, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams. Become a trusted advisor to these teams.
- Clearly communicate advertiser product details, customer value propositions, and advertising strategy internally and externally, ensuring leadership and partners are aligned on launches and experience changes.
Requirements
- 6+ years of product marketing experience with a global technology or advertising platform, with a preference for experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces.
- Deep experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams—from product education and objection handling to gathering actionable customer insights.
- Proficiency in messaging, positioning, and marketing/content strategy for advertisers, agencies, and advertising products.
- Experience leading omnichannel marketing and demand-generation strategies, including product-led adoption and customer activation.
- Experience driving deep internal partnerships, cross-functional alignment, and stakeholder management at all levels of an organization.
- Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
- Experience presenting at all levels of the organization, including executive leadership.
- A collaborative, perpetually curious working style with an exceptionally high degree of customer focus.
- Passion for building scaled advertising products, accelerating advertiser adoption, and growing a differentiated advertising business.
Conditions
- Annual Salary Range: $217,130 — $263,710 USD
- Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
- All full-time employees are also eligible for equity compensation and for benefits.