About the company
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
Responsibilities
- Map the page and copy the production process, including the SEO, PMM, Legal and Brand checkpoints, and build AI workflows that cut cycle time and rework.
- Standardize requirements intake with templates, intake agents and automated briefs.
- Build efficiencies in Contentful, its plug-ins and connected tools with Web Platform engineering.
- Find and fix bottlenecks in the web scrum process, from prioritization through deployment.
- Assist in building AI-powered experiences that improve visit-to-opportunity conversion.
- Build first-party AI tools for use on the Web, including prompts and evals.
- Configure and improve third-party tools: on-site chat, data enrichment, voice AI and personalization.
- Set guardrails for AI on the public website with Legal, Brand and Privacy.
- Define success metrics, run experiments to prove impact, and monitor live tools.
- Build reusable systems, and document playbooks so teams can run tools on their own.
- Share what works beyond the Web through demos, training and office hours, and help shape marketing’s AI standards and tools.
- Advise on build vs. buy decisions.
Requirements
- 5+ years in web operations, web production, CRO/growth, marketing technology or solutions engineering, with recent hands-on AI building.
- Shipped AI agents or automated workflows that teams use every day.
- Experience running or redesigning a website production process (CMS, intake, review, release). Contentful preferred.
- Experience designing experiments and tying website changes to pipeline.
- Experience with evals, monitoring and guardrails for customer-facing AI.
- Clear communicator with technical and non-technical teams, with experience training others on new tools. Works independently end to end.
Conditions
- The base salary range for this role is $97,000 - $198,000 USD depending on zone.
- Total rewards components include cash compensation (overtime, bonus/commissions if eligible), equity, and benefits.
- Hybrid work model that fosters in-person collaboration while valuing individual needs.