About the company
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Demand Generation, Digital & Performance Marketing based in United States.
Responsibilities
- Own hands-on paid acquisition and performance marketing across Google, LinkedIn, display, YouTube, retargeting, and other relevant digital channels.
- Manage allocated media investment and continuously optimize campaigns toward qualified engagement, conversions, pipeline contribution, revenue, customer acquisition cost, and ROI.
- Partner with Demand Generation and Account-Based Marketing teams to translate campaign strategies, audiences, and offers into high-performing acquisition experiences.
- Develop and test audiences, creative, copy, formats, landing pages, calls to action, and conversion paths to improve campaign performance.
- Own website performance and conversion optimization, using behavioral and web analytics to identify visitor drop-off and opportunities for improvement.
- Lead the digital launch and ongoing optimization of a new product experience, partnering with Product, Product Marketing, Design, and Engineering.
- Develop and execute experimentation programs across landing pages, website journeys, CTAs, and product engagement experiences.
- Own SEO strategy while expanding visibility through Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
- Identify search topics, questions, content opportunities, and technical improvements that increase discoverability across traditional and AI-powered search experiences.
- Develop and optimize YouTube and broader digital video strategies across paid, organic, social, and website channels.
- Translate product positioning, thought leadership, webinars, interviews, and events into compelling digital creative, advertising, video, and landing-page experiences.
- Create lightweight creative and video assets directly when speed is critical while directing agencies and specialist resources for larger-scale production.
- Define demand goals with Sales leadership and track campaign performance and ROI against quarterly and annual objectives.
- Drive outbound campaign strategy, campaign briefs, supporting assets, and follow-up programs that align Marketing and Sales and improve lead conversion.
- Lead digital content programs such as webinars, replay programs, podcasts, live streams, and other emerging formats.
- Manage conferences, AI-focused events, executive dinners, roundtables, direct mail programs, and customer-focused events, including the Customer Summit.
- Own inbound lead management, forms, and campaign tracking while supporting the administration of HubSpot.
- Establish a disciplined experimentation framework and continuously evaluate new channels, technologies, formats, and AI-powered tools that can improve marketing velocity and performance.
- Use analytics, attribution, behavioral data, and reporting to turn performance insights into clear recommendations and measurable improvements.
Requirements
- 7+ years of progressive experience in digital, growth, or performance marketing, ideally within a high-growth B2B SaaS or enterprise technology environment.
- Deep hands-on experience managing paid acquisition across Google, LinkedIn, YouTube, and other relevant digital channels.
- Proven ability to optimize digital investment against conversion, pipeline, revenue, CAC, and ROI rather than focusing solely on clicks or lead volume.
- Strong experience with website optimization, conversion rate optimization, landing pages, digital analytics, A/B testing, and funnel analysis.
- Strong working knowledge of SEO and emerging AEO/GEO strategies.
- Experience optimizing web-to-product journeys, free trials, interactive product experiences, self-service experiences, or other product-led digital motions.
- Strong digital creative, copywriting, and storytelling instincts, with experience producing video and other digital content independently and through agency partners.
- Strong analytical and problem-solving capabilities, with the ability to convert performance and behavioral data into actionable recommendations.
- Experience managing agencies, freelancers, and external creative or technical resources.
- Demonstrated use of AI tools to accelerate creative development, content production, analysis, experimentation, and marketing workflows.
- Experience with marketing automation and analytics platforms such as HubSpot is valuable.
- Experience in databases, data management, data platforms, AI, developer tools, or data infrastructure is preferred.
- Experience marketing to technical and enterprise audiences, including developers, data engineers, architects, AI leaders, and technology executives, is advantageous.
- Entrepreneurial, builder-oriented mindset with the ability to move fluidly between strategy and hands-on execution.
- Strong communication, collaboration, prioritization, project management