Position listed on behalf of a partner company that manages all applications and next steps
UK-focused sports betting content portal
Responsibilities
Own the content strategy and editorial roadmap for a UK sports betting portal, covering sports content, evergreen resources, commercial pages, and betting-focused content
Take responsibility for portal performance, using traffic, rankings, engagement, conversion, revenue, and profitability data to drive continuous improvement
Lead the content team, including recruitment, coaching, performance management, workload planning, and resource allocation
Establish and maintain high editorial standards, ensuring content is accurate, useful, differentiated, SEO-focused, and compliant with UK gambling requirements
Design and continuously improve content plans and team workflows
Use SEO, audience, competitor, and search-intent insights to identify content gaps and prioritise opportunities
Own content optimisation by updating, consolidating, improving, or removing content based on performance
Embed AI into content operations using tools such as Claude and ChatGPT to automate research, briefing, SERP analysis, quality assurance, fact-checking, optimisation, and publishing
Build, test, and improve AI-powered workflows, agents, automations, and multi-step processes
Collaborate cross-functionally with SEO, Product, Design, Development, Affiliate, AI, and central Content teams
Manage the portal’s content budget and commercial contribution
Continuously experiment with new content, SEO, AI, and operational approaches
Requirements
3+ years of professional experience in sports betting, iGaming, sports media, affiliate marketing, or a closely related content environment, ideally with strong UK market exposure
Strong knowledge of UK sports and betting, particularly football
Proven experience managing or leading a content or editorial team and owning an end-to-end content operation
Strong understanding of SEO, search intent, keyword research, content strategy, content optimisation, and organic growth
Hands-on experience with SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics, or equivalent tools
Excellent editorial judgement combined with strong writing, research, fact-checking, and quality-control capabilities
Strong commercial acumen and understanding of how content influences traffic, conversions, first-time deposits (FTDs), revenue, and profitability
Advanced AI fluency, with practical experience using AI tools to improve workflows, operations, research, and decision-making
Experience building or experimenting with AI workflows, automations, agents, or multi-step processes
Familiarity with tools and technologies such as Claude, ChatGPT, MCPs, or APIs is an advantage
Strong leadership, communication, collaboration, and stakeholder-management skills
Conditions
Fully remote working arrangement through a contractor agreement
Flexible work environment with the potential for a hybrid setup in Malta
Company events in Malta twice a year for eligible EU-based employees
Access to learning platforms and educational support
Attractive performance-based bonus opportunities
International and collaborative working environment