Lifecycle Marketing Manager

Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

• Hold the vision for how we communicate with customers in the Americas.
• Bridge the gap between high-level CRM strategy and tactical execution, ensuring customers receive the right message, at the right time, through the right channel.
• Foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.
• Own the end-to-end lifecycle strategy for customers in NorthAm and LatAm.
• Build sophisticated, automated journeys that drive activation, cross-sell and retention.
• Drive commercial impact: improve conversion rates, reduce churn, and increase lifetime value.
• Use data to prove the value of your and your team’s work.
• Be the primary voice for Americas CRM across the company.
• Partner deeply with NorthAm and LatAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams.

• 5+ years of experience in CRM or Lifecycle Marketing.
• Understand the nuances of NorthAm and LatAm marketing — beyond simple translation; understand differences in messaging, tone, imagery, and value propositions.
• Comfortable diving into data to find opportunities; understand cohort analysis, A/B testing rigor, and how to measure incremental lift.
• Comfortable in a dashboard; extract “the why” and translate it into a “what’s next.”
• Proven track record of executing with excellence in autonomy; comfortable writing a local brief and presenting long-term strategy to leadership.
• Hands-on experience with enterprise CRM tools (preferably Braze) and comfortable discussing data schemas, API triggers, and HTML/Liquid logic with CRM Tech engineers.
• Build relationships with senior stakeholders in Product and Engineering; not afraid to push back when necessary.
• Customer-obsessed; understand that "spamming" is not a strategy and fight for relevance in every interaction.

• Full-time position.
• Compensation: USD 109,000 - 139,000 yearly.
• Desirable: Proficiency in SQL to self-serve data insights; experience in a high-growth product-led, Fintech or SaaS environment; experience working with localised campaigns across multiple regions/languages.
• Wise is an equal opportunity employer, committed to diversity, equity, and inclusion.