D2L is a cloud company modernizing education and building the Future of Work.
Provides next-generation learning environment and solutions.
Responsibilities
Develop and execute PR and communications plans aligned with corporate and Marketing strategy.
Provide strategic communications counsel to senior and executive leaders on reputation management, crisis communications, and media relations.
Apply AI to monitor brand reputation risks, misinformation, and changes in public conversation.
Use generative AI to accelerate research, story development, media pitches, executive briefs, speeches, thought leadership, Q&As, LLM brand visibility, and campaign content.
Build and maintain relationships with media outlets, journalists, and industry influencers.
Drive proactive media outreach and secure high-impact coverage.
Manage press releases, media statements, and industry awards.
Oversee executive speaking engagements with focus on AI leadership in learning.
Develop and maintain crisis communication protocols.
Recruit, mentor, and develop a high-performing PR and communications team.
Manage PR and communications budgets and agency partnerships.
Identify and implement emerging AI tools for communications operations.
Requirements
Proven success in managing media relations, media strategies, and crisis communications.
Exceptional writing, storytelling, and presentation skills.
Strong analytical skills with experience using metrics to inform brand strategy.
Demonstrated experience integrating AI into PR, corporate communications, media relations, executive communications, content development, or communications analytics.
Ability to thrive in a fast-paced, dynamic environment and influence at senior levels.
Experience leading PR/Comms in a fast-paced SaaS environment.
Familiarity with AI narratives, media relations, social media marketing, and integrated communications strategies.
Global communications and reputation management experience is a plus.
Bachelor's degree in communications, Public Relations, Marketing, or related field; Master's preferred.
10+ years of progressive experience in PR and strategic communications, including B2B and leading teams.