Brex is an intelligent finance platform combining global corporate cards, banking, spend management, bill pay, and travel software.
Serves more than 200 markets; customers include DoorDash, Coinbase, Robinhood, Zoom, Plaid, Reddit, SeatGeek.
Responsibilities
Own Meta + emerging channel budgets, CAC efficiency, conversion, and downstream pipeline/revenue across self-serve and sales-led motions.
Partner with Data and Marketing Ops to improve conversion signals, CAPI, and offline conversion tracking.
Build and execute a continuous, hypothesis-driven testing framework across audiences, bidding strategies, optimization events, landing pages, and creative concepts.
Build paid social strategies that create demand at the top of the funnel and convert through retargeting and lower-funnel programs.
Translate performance data into creative hypotheses and partner with Brand and Design to test and scale winning concepts.
Use first-party data, intent signals, modeled audiences, lookalikes, and platform automation to scale high-value audiences.
Partner with Analytics, Marketing Ops, Field/Events, PMM, and Sales to connect paid social performance to pipeline and revenue.
Requirements
5+ years of growth or performance marketing experience with deep hands-on expertise scaling Meta as a primary acquisition channel.
Experience owning a paid social channel end to end: strategy, budgets, forecasting, campaign architecture, optimization, reporting.
Deep understanding of unit economics (CAC, LTV, payback periods) and attribution modeling.
Experience running full-funnel paid social programs from awareness/video through conversion and pipeline.
Expertise in audience strategy and platform automation: first-party audiences, lookalikes, broad targeting, retargeting, automated campaign products.
Understanding of conversion signals and measurement: Meta CAPI, server-side tracking, attribution, conversion-event strategy, CRM/offline conversion data.
Experience building structured experimentation roadmaps.
Strong creative judgment and experience writing briefs.
Excellent communicator able to influence cross-functional partners.
Conditions
Hybrid environment based in New York City office; in-office three days per week (Mon, Wed, Thu).
Flexibility to work remotely up to four weeks per year in one-week increments.