About the company
Justworks helps businesses get off the ground by enabling them to focus on running their business. We solve HR issues and are data-driven.
Responsibilities
- Design and manage a portfolio of customer marketing programs spanning acquisition, activation, retention, expansion, and advocacy
- Partner with Product Marketing to design and build audience segments, triggers, sequences, and delivery logic
- Own playbooks, processes, and standards for core customer engagement channels (email, in-product, SMS)
- Partner with Marketing Insights to measure impact on key customer and platform metrics
- Lead and develop a high-performance Customer Lifecycle Marketing team
- Partner with Marketing Operations to translate lifecycle strategy into system capabilities
Requirements
- 10+ years in lifecycle, CRM, growth, or customer marketing roles
- Customer centricity: understand what a customer needs at a given moment
- Track record of running programs that achieve acquisition, retention, and expansion goals
- Experience building thoughtful and dynamic customer-facing experiences using customer data
- Experience using AI to automate and personalize customer experiences
- Strong partnership and collaboration skills with Content, Product Marketing, Marketing Operations, Customer Success, Sales, and Product
Conditions
- Welcoming and casual environment
- Great benefits, wellness program offerings, company retreats