About the company
Agoda is part of Booking Holdings (NASDAQ: BKNG), with over 7,000 people from 90 countries. Data and technology are at the heart of the culture.
Responsibilities
- Manage, mentor, and develop a team of 2-3 marketing specialists
- Set team priorities and OKRs aligned to partnership goals
- Own the full marketing P&L for the partnership
- Set overall marketing strategy and optimize investment levels to hit partnership goals
- Design experimentation roadmap to validate strategic hypotheses
- Oversee dashboard/reporting development and team analytics capability
- Define analytics roadmap and experimentation strategy
- Write SQL queries to answer strategic business questions
- Develop annual marketing roadmap and quarterly plans
- Lead weekly syncs with partner marketing leadership
- Present quarterly business reviews to Agoda leadership
- Lead large, multi-workstream initiatives end-to-end
Requirements
- SQL proficiency (daily usage, complex joins)
- Strong analytical thinking
- Experience leading marketing teams
- Experience with metasearch (Google Hotel Ads, TripAdvisor, Trivago, Kayak)
- Paid Search (Google Ads, Bing)
- App Marketing (Google ACi, Apple ASA)
- A/B testing and experimentation methodology
- Marketing analytics including attribution modeling and incrementality measurement
Conditions
- Bangkok-based, relocation provided